Corona beer, collateral victim of the coronavirus in the United States

Corona, coronavirus ... For some, there is only one step. Much to the chagrin of the Mexican beer brand. As BFMTV reports, the producer Constellation Brands is starting to worry about the homonym of its product with the virus. The confusion is particularly linked to many jokes on social networks, where the name of the virus is sometimes associated with that of the brand.

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A phenomenon that ended up damaging the image of the brand and having repercussions on sales: indeed, buying intentions are at their lowest in the United States. According to a YouGov survey, the popularity of the brand, which is very popular in the United States, is in free fall across the Atlantic. Only 50% of Americans currently have a positive image, compared to more than 80% in the summer of 2019.

Only 50% of Americans currently have a positive image of the Corona YouGov brand

In addition, the share of Americans planning to buy Corona beer in the next few days fell to 5%, an all-time low. However, this drop in purchasing intentions corresponds exactly to the start of the media coverage of the epidemic.