The importance of advertising to denounce the plastic sea that threatens the planet (II)

In August of last year we already touched on the alarming issue of plastics and the damage we are doing to the planet, to our planet. The first part of "The importance of advertising to denounce the plastic sea that threatens the planet" clearly showed the effects of our unconsciousness.

Well, six months later, things look the same (or even worse). Many international congresses, many good words and many international agendas, but there are no changes.

Advertising continues to insist on the extreme gravity of the matter and the damage that we are going to cause to our future generations. And although there is material there are for several more chapters. As shown, a button.

The first corresponds to the European Commission itself, which , based on daily examples, tries to seduce us to stop using single-use plastics. It is part of the institutional campaign #ReadyToChange (Ready to change) to try to minimize the use of this toxic material.

European Commission . "Willing to change your relationship with plastics? Unknown agency.

The following is from the international NGO Sea Sheperds . These activists show the suffering of an animal in a very conceptual way by feeling trapped inside one of these polymeric cages that make them prisoners.

NGO Sea Sheperds . "The Plastic Ocean. Every year more than a million animals die from marine debris. Stop plastic pollution. Recycle, reuse and reduce." FF Agency, USA

Another NGO, Greenpeace takes a tour of the adventures over time of how an apparently harmless little bottle of water can become a small weapon of mass destruction.

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Greenpeace NGO . "Once it is thrown, it becomes a weapon. Stop the war." DDB Agency, Austria.

Drawing on the popular saying that the visible part of an iceberg only represents 10% of its size, National Geographic proposes the choice between taking care of our habitat or continuing to accumulate garbage in 70% of our planet.

National Geographic.

Speaking of trash, the Indian online travel agency Cleartrip uses the false myth of the only human construction seen from space, but slightly modified, to make tourists who visit it aware of what they are leaving behind.

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Cleartrip online travel agency. "The great wall of garbage. We will only be remembered for what we have been leaving behind. Travel responsibly." AgencyOrigami Creative Concepts, India .

A really good graph was made by Less Plastic , an NGO that, by means of infographics, presents the true magnitude of the problem. Tremendously visual work as creative.

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NGO Less Plastic . Partners + Napier Agency, USA.

Finally, and in a more casual tone, the announcement of #SC is developed . As a Turkish soap opera, although it takes place in India, they manage to make all the topics of the genre appear on screen: good guy with iron abs, completely ecstatic girl and catchy music. To that we add the anti-pollution message and Bingo! Although the conversation is not understood, we can clearly imagine it.

#SC . "Say no to plastic." Unknown agency.

As this drama goes a long way, there will be an upcoming installment.