What could be more effective, in attracting customers, than the promotions in which the clothing sector is customary? On store windows opened since May 11, discounts of 30, 40 or 50% rub shoulders with welcome messages. While many ready-to-wear players have increased the intensity of their promotions to encourage recovery, this is not the general trend.
Many businesses, among those who do not sell clothes or shoes, do not make more specials than last year at the same period. At Decathlon, the discounts offered are on end-of-line items, such as inflatable mattresses, sports shoes or snowshoes. They rarely exceed 30%, are not more important than last year at the same period.
Same trend towards moderation in the DIY sector: a reduction of 10 to 15% is applicable on many products in destocking at Castorama… As last year.
In the toy sector too, brands have been able to afford
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