Social plan at Grazia, which stops its weekly publication

Reworld Media, which bought Grazia magazine last year, has decided to stop publishing the magazine weekly to focus on digital and will cut 31 jobs, including the 16 people who worked for the magazine, according to a report. meeting consulted by AFP.

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The paper magazine will only appear " three or four times a year " and will be produced by an outsourced editorial team, explained Germain Périnet, director of press activities and editor of media brands at Reworld, during an information meeting organized on Wednesday . " Grazia is a magazine which is very dependent on the advertising market and has suffered the consequences of the health crisis ", he explained, " the decision was made to refocus the strategy of the title Grazia on digital, which showed good performances ”and on events.

Grazia had not appeared since the start of confinement, which had caused concern for employees placed on partial unemployment. On the contrary, the website, managed by a team of three people, continued its activity and recorded audience records.

The reorganization involves the opening of a PSE for the 16 employees of the title to which are added job cuts in other services, or 31 in total. " We will try to limit forced departures as much as possible ," said management. " It is scandalous that we put people in partial unemployment, a device supposed to preserve employment, so that at the exit there are layoffs ", laments Dominique Carlier, elected CGT.

+ 170% unique visitors to the site since August

Only Véronique Philipponnat, former Elle recruited to manage the editorial staff, will keep her post after the reorganization. In an interview with the site Emarketing.fr, she explains that " since August and the takeover of Reworld the site has made + 170% unique visitors " and that " fort of its results, we worked on an ecosystem of brand "in which" the print remains a kind of flagship of the brand "with less periodicity, for" longer time, with fashion and beauty, signatures, lifestyle ... "

It will also be an opportunity “ to dare brand content formats (infomercials) ” and “to work on the association between editorial territory and advertisers ”, explained for his part during the same interview Elodie Bretaudeau Fonteilles, director executive of Reworld MediaConnect, the group's advertising network.

According to Dominique Carlier, " it is to be feared that Grazia will end up like Be, bought by Reworld and become a ghost brand on the web, used to make salons, where there is more info ".