While reducing digital pollution has become an imperative, Ecosia wants us to surf the net responsibly. The German alternative search engine has just passed the milestone of 100 million trees planted, almost eleven years after its launch in Berlin. “People rarely think about it, but trees are essential for protecting the environment. Unfortunately, they lack lobbyists ” , regrets Christian Kroll, the founder of Ecosia.
Read also: Reducing digital pollution, an imperative that has become everyone's business
Concretely, when a user searches on Ecosia, the results of Bing, the search engine from Microsoft, appear. A partnership that allows Ecosia not to be forced to invest in complex algorithms, and the web giant to generate income each time the user clicks on an advertisement. "I can't tell you exactly how much, but Microsoft gives us the majority of the revenue," guarantees Christian Kroll. Ecosia's turnover has thus reached nearly
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