“The question is: how long will American consumers continue to eat at home and remain concerned about hygiene ?, explains Alan Jope, head of Unilever. Probably for some time to come, we don't see the trend slowing down. ” For most agri-food and consumer products (PGC) groups, the effects of the Covid-19 pandemic and containment on consumption are particularly strong across the Atlantic, much more than in Europe.
In the second quarter, Unilever, owner of Maille, Magnum, Ben & Jerry's, Dove and Cif, recorded its best performance in the United States in more than twenty years, with sales up 9.5%. Nestlé, PepsiCo, Kellogg's, Danone, Mondelez and Procter & Gamble all saw their activity in the country climb from 5% to 17% in the spring. And this, despite the closure of cafes and hotel-restaurants and the drop in nomadic consumption, which usually accounts for 10% of their activity.
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Evolution
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