• Business
• Advertising and media

Business gossip: How do you launch wine remotely?

And also: who promotes the culture of photography in Israel, volunteer barn workers, the children of the doctors will learn to set up a start-up and not forget the bereaved parents

• gossip
• Business gossip

Ronit Matias

• Share on Facebook
• Share on WhatsApp
• Share in general
• Share in general
• Share on Twitter
• Share on Email

Drink zoom

Nir Gal, Deputy CEO of Barkan Winery, Lee Bouldes, Marketing Director, and Ido Levinson, the winery's chief winemaker, hold a New Year's dinner every year, during which they launch the new wines. The corona that brought a new agenda into our lives, Brought them to be creative, and last night held a special tasting evening on the occasion of the launch of a new vintage of Barkan Winery's Assemblage series, launched for the first time at ZOOM, and on LIVE Barkan Winery in Hulda.

Ido Levinson, the winery's chief winemaker, unveiled for the first time New wines, Eitan and Rihan in the 2017 vintage and Almon in the 2019 vintage. Delicacies.

Wine experts and enthusiasts raised a glass at ZOOM ahead of the holiday, and heard from Levinson about the Assemblage series, which is a key element in examining the potential and unique nature of the trout of the various growing areas in Israel. Levinson noted that this is a quality series of local blends with each wine unique in its taste, and composed of the varieties that characterize the same region, this series comes to represent the main growing regions of Barkan Wineries in the best way. "Through these wines we present a different look at the issue of regionalism, an issue that concerns every wine-producing country, in the old world as in the new world." The new wines in the Assemblage series are being launched these days in wine shops and specialized marketing points around the country.

Good to know (Promoted content)

Precedent step: The company that gives its policyholders a financial grant

To the full article

The culture of photography

Photographer Ziv Koren, one of the most esteemed photographers in the country, is currently leading an extraordinary initiative in establishing EYECON - a new and unique center for photography culture in Israel, located in Tel Aviv. Koren was joined by a group of investors, led by Ella Waldman, a businesswoman and photographer documenting cultures, who will also serve as chairman of the board of EYECON.

Waldman met Koren as part of photo trips around the world to which they went together. The developers invested over NIS 18 million in the new center. Raising a glass with the masters - the team of teachers who will study at the photography school that will open there, among them: Itai Engel, Vardi Kahana, Eldad Refaeli, Edo Lavi.

Volunteer and give

Nestle Barn employees, in collaboration with the Let organization, volunteered for a special packaging operation held at the Nestle Barn Logistics Center. More than 100 employees and their families came from various sites around the country, packing thousands of food packages for the elderly and incapacitated for Rosh Hashanah.

Avi Ben-Assayag, CEO of the Osem-Nestle Group, said that the mobilization of the workers during the whole period is especially exciting, they are ready to help at any given moment and want to help in any way possible. "Thanks to them and the partnership with the organization, we have been able to contribute more than - 20,000 food packages. When the Social Security data show that 252,000 families in Israel live in severe food insecurity, and the organization "Let" reports a 30% increase in requests for assistance since the beginning of the Corona plague - mutual guarantee is the order of the day. "

Recognition of staff

Unistream, in collaboration with Teva and 844, mobilized to help the national effort and support the biotech industry in Israel, and established a track for the children of medical staff from hospitals around the country, including: Wolfson, Soroka, Ichilov, Assaf Harofe, Rambam and Zivia, Shivia, Shiv. As part of the program, the children develop start-ups in the fields of biotech, pharma and medicine to help fight the Corona virus.

As part of the program, the youth meet virtually and learn what entrepreneurship is. Later, they will establish and manage a start-up company at all stages, from company to company and brainstorming process. Market, business plan, prototype, capital raising with investors, production, marketing and

sales.The youth are accompanied voluntarily by hospital administrators in Israel, senior naturalists, scientists and seniors from the world of medicine and high-tech who will pass on their knowledge and become mentors.The

first meeting was held at Wolfson Medical Center. Assaf Weiss, CEO of Unistream; Dr. Ron Maor, Medical Director of Teva Israel; Dr. Anat Angel, Director of Wolfson Hospital; Teens and their parents, members of the medical staff.

Light for families

The Or for Families Association, headed by Oren-Gonders, has mobilized to pack thousands of gift packages for the holiday, for the bereaved parents, due to the constraints of the corona, the packages were made at the Magam Safety factory and TGM packaging in the Galilee landscape. Amit Tessler, one of the owners of the factory, and Lior Shalev, the general manager who was a Givati ​​brigadier general, enlisted for the association, and together with the factory workers volunteered and packed.

In the event, certificates of appreciation were awarded to the parents of the fallen soldiers: Yoni and Hani Ben-Ari, the parents of the late Major Hagai Ben-Ari, who was fatally wounded in the head during the fighting at Tzuk Eitan in the Gaza Strip and died in January 2017 at the age of 31. And will not communicate with his environment, even though his body has managed to overcome failures and infections; Amos Shalev, the father of the pilot Major (Res.) Nissan who was killed in the second Lebanon, during the crash of the storm helicopter he flew. After landing a large force of fighters deep in southern Lebanon, the helicopter was hit by a Hezbollah rocket and five crew members were killed; Esther Ben-Yehuda, mother of Capt. (Res.) Eliel Ben-Yehuda, a Golani fighter killed in the Second Lebanon War, Esther lost both a brother in the first Lebanon and her cousin; Abducted together with Bnei Avraham and Omar Su'ad, the association was established.

Butner opens

When Isracard heard about Eli Butner's new venture, which sells T-shirts with the names of the songs / sentences from his songs printed and the proceeds go to the fund for the teams that accompany him, the company's management enlisted and contributed to the venture to set up an online store, which opened with the delivery service and technological support. locate.

Isracard reported NIS 200,000 in revenue from the sale of more than 2,500 shirts. Butner arrived at the company's offices and thanked Ron Wexler, CEO of Isracard, for the company's rapid mobilization for the project and its contribution.

Sporty in the hotel

The countdown to the Tokyo 2021 Paralympic Games began, the Dan hotel chain sponsoring the Israeli Paralympic delegation hosted the Paralympic delegation to the Tokyo 2021 Games at the Dan Acadia Hotel Herzliya. The athletes participated in the event, telling how the Corona months went for them.

Dan Hotels adopts and sponsors the Paralympic delegation and accompanies the Paralympic Committee for over a decade, with Tokyo being the fourth consecutive Olympics.

Agriculture in the Emirates

Arieli Capital, which announced three months ago the establishment of an innovation center for the high-tech fields in Ramat Negev, and the Ramat Negev Regional Council, are promoting cooperation in the field of desert agriculture with the United Arab Emirates.

Talks on the subject have been going on for a year and a half and included meetings to promote cooperation held in Europe with the participation of Eran Doron, head of the Ramat Negev Regional Council, and representatives of the Ramat Negev Desert Agriculture Center. The Emirates want access to knowledge accumulated over 50 years in the development of desert agriculture in the Negev in order to develop agriculture in the desert and reach the products and qualities of agricultural produce at the level of Israel. Or Habib, partner and head of innovation at Arieli Capital, said that they are talking to officials in the United Arab Emirates about promoting desert agriculture projects and that there is an intention to send teams and delegations from the emirates to Israel to undergo training in the field in Ramat Negev.

Habib said they are promoting a first move that will provide Emirates representatives with access to agricultural knowledge and engage in desert farming. One of the anecdotes that has come up is how to grow strawberries and blueberries in the desert in a natural flavor without having to rely on imports. The second phase will be the development of a mechanism that will allow access to projects and technologies, including the identification of relevant technologies from Israel, and the promotion of investments in start-ups.

Online news

Amnon Dick, president of the Business-Academic Club of the Friends of Tel Aviv University Association, and Adv. Adi Olmert, CEO, held an event as part of the online current affairs events during the Corona days. Members of the Friends Association enjoyed a meeting between Prof. Amir Yaron, Governor of the Bank of Israel and a graduate of the University, and Prof. Yaakov Frenkel, Chairman of the Board of Trustees of the University and former Governor of the Bank of Israel, who said he felt emotionally obligated.

Yaron said that the state must deal with three fronts, one public sector, which is important to undergo processes of efficiency, digitization and reduction of regulation, the other encouraging investment, for the post of Prime Minister Benjamin Netanyahu, both of them did not plan to be governors and yet found themselves in this carriage. Among other things, while adapting the Capital Investment Encouragement Law and the third is changes in the education system.Yaron was picturesque and said that he is like an orchard sitting on a shed and wants to reach with the water all the trees, including all the end points in the orchard.

Insole and enjoy

Limor Katz, one of the owners of the Israeli company Upstep Startup, which in recent years has revolutionized the US insole market, celebrated a move made by the company in recent weeks in Israel to raise masses, which raised NIS 5.5 million out of NIS 6.5 million (23.8). The crowdfunding is part of the company's strategic set-up to launch a 3D foot-scanning app - another breakthrough for online insole ordering.

Upstep was founded by brothers Limor Katz, Aviad Raz and On Raz in 2017 after a two-and-a-half year process of research and development. Thus the company sold over 30,000 pairs of insoles, during the corona period, the company increased sales in the US by about 200% compared to the same period last year.

Rolls or not to be

Chef Oded Talmore and Roi Wolf, VP and owners of Matzah Aviv, have launched a joint project, the ketogenic rolls sold in the retail chains. The new venture is based on the ketogenic diet based on healthy animal and plant fats.

The new KETOCHEF brand will launch additional products including crackers, tortillas, energy bars and more. The investment in the project is about NIS 1.5 million and includes the establishment of an infrastructure for product development, advanced mechanization and advanced packaging for maintaining freshness and food technologies.

Celebrating the vintage

Nadav Arens, CEO of Carmel Winery, Yiftach Peretz, Chief Winemaker and Kobi Arens, a third generation of a veteran winemaker family, celebrated the vintage launch with a joint visit to the vineyard of Marcelan grapes planted in 2016 in the Nadiv Valley in the Zichron Yaacov area. Carmel four new varieties of grapes: Grenache Blanc, from memory, plantings of Sauvignon Blanc, Ramat Arad, new plantings of Mrsln 'from Latrun and Zichron Yaacov'grnas noir from Kfar Daniel.

Arenas CEO said that as every year 108 winegrowers' families are preparing and preparing for the harvest in the vineyards from north to south, this year the harvest is especially exciting because despite the challenging corona period, and the difficult struggle with harvesting according to the requirements of the purple character, they can now smile with satisfaction and reap the fruits. Peretz said that it was an amazing winter, with an increase of about 20 to 30 percent in the average rainfall and a relatively cold growing season, the summer was also relatively pleasant, except for two heat waves in May and July, and in light of all these data expect red wines in beautiful colors and white nights with a range Interesting aromatic and good acidity.

Open in the south

The Ministry for the Development of the Periphery, the Negev and the Galilee inaugurated this week "Klika Yeruham" - the first joint work complex in Yeruham that will be operated will provide a solution for hundreds of entrepreneurs and young people from Yeruham, Dimona and the surrounding area, Avi Warszewski, CEO of MindCET A winning combination of work and home, and they believe that the entry of Klika into Yeruham and the cooperation with MindCET can bring about a real change in the employment map in the area.

Tal Ohana Mayor of Yeruham said that the secret of Yeruham's charm is the desert and community life, joined by more and more quality anchors. Within walking distance of the house, Yeruham offers young families an exceptional quality of life and invites them to fulfill and grow.

Flying far

Against the background of the reopening of the airport between London and Tel Aviv, Minister of Tourism Assaf Zamir met with Nick Battels, Director of the Representation in Israel of Virgin Atlantic Airlines. The two discussed ways to promote tourism between the two countries, during which Betles informed Zamir that the company is preparing to reactivate the line to Israel starting on September 6, in the format of 3 weekly flights. In October, 4 weekly flights will be operated and starting in November, Virgin Atlantic plans to operate the route between London and Tel Aviv on a regular daily flight. Battels said that Virgin Atlantic is preparing for high demand on the route from both Israel and London and has decided to upgrade the 787 aircraft to To replace the A330.

The keys are inside

Shalom Michaelshvili arrived at the Renault showroom in Tel Aviv and renewed with a premium SUV Renault Coleus with the INITIALE PARIS finish level recently launched in Israel. Michaelshvili received explanations about the vehicle and the rich equipment from Dov Saadia, sales manager at Renault Israel. Sarit Radin, VP of Marketing for the brand's importer Carasso Motors, gave Michaelshvili the key and a proper elbow press for the period.

Sail and fulfill

About a month after Esther and Adam, getting married after their wedding was postponed three times, the two turned to a sailing venture and asked to have their wedding on board the ship accompanied by family and close friends. In the venture commentators agreed to the request and asked that the modest amount they would pay for their wedding be donated to the cruise for an association of their choice. The two chose the Wishing Heart Association and this week joined a cruise with 16-year-old Liam who had recovered from cancer, whose wish was to sail on a yacht.

A sailing project, which brought a large and unique sailing ship to Israel with the aim of making it the first social ship in Israel, agreed to his request and organized a 4-hour cruise to the heart of the sea to celebrate the victory. Joining the cruise was Similiano, a Master Chef winner who cooked the family an Italian chef meal.

In small

+ SCE College The Sami Shimon Academic College of Engineering, launched a social initiative of online meetings for the community, in the first meeting Michal Dalyot participated in "Parenting and Children in Corona". During September, zoom meetings are expected with: Itai Herman, the Chaser, with "Game Family Trivia ", the journalist Keren Marciano with her lecture" Family Economics in the Days of Corona ", and the journalist Sivan Rahav-Meir, in a lecture on" Behind the Scenes of the Israeli Media ".

+ The management of the Galilee Medical Center (Nahariya Hospital) Prof. Masad Barhum, upon receiving his degree as a clinical associate professor from Bar-Ilan University, Barhum was called to the Engel Center at the hospital to resolve a problem, when he opened the door, he was surprised to see the senior management applaud him. The participants raised a glass to life, and Barhum Cut the cake that read: "Congratulations on receiving the professor, we are proud of you." Barhum thanked the members of the management and the staff, and said that without their support he would not have achieved this achievement.

+ David Dahan, CEO of "Krasher" Israel, the sole representative of "Krasher" from Germany In Israel, began to market in Israel for the first time machines for washing cars, jeeps and SUVs with advanced technology, equipped with professional and advanced brushes and a system Electrical protection that protects against damage to the vehicle or damage to the vehicle paint. The smart system connects through a cloud and enables the transfer of relevant information about the car wash machine in real time. The machine can hold 2 cars at the same time. The price in Israel starts at NIS 225,000.

• Share on Facebook
• Share on WhatsApp
• Share in general
• Share in general
• Share on Twitter
• Share on Email