But who was able to
“draw the attention”
of Jean-Yves Le Drian to the LVMH takeover project for Tiffany?
From business circles to the ranks of the French government, we were scratching our heads Thursday, the day after the publication of a letter sent on August 31 by the Minister of Foreign Affairs to Bernard Arnault, CEO of LVMH.
In this letter intended to remain confidential, the head of French diplomacy advised the luxury giant to defer the acquisition of Tiffany beyond January 6, 2021.
And this, in order to help it dissuade Washington from establishing, on that date, customs duties on bags and beauty products "made in France".
To read also:
LVMH-Tiffany: the underside of a Franco-American clash
The approach was all the more surprised, including at the French embassy in Washington and at Bercy, where we learned of the letter's existence in the press, that neither Hermès, nor Kering, nor L'Oréal did not receive a similar letter urging them to
"reconsider their investment projects in the United States".
All of them make a quarter of
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