Apple announced on Tuesday that it will hold a new marketing event on October 13, and experts expect the launch of a new iPhone, compatible with 5G.
Read also: Chinese offensive in 5G smartphones
The presentation will be broadcast entirely online, from Apple Park in Cupertino, from 10:00 am on the West Coast of the United States (5:00 pm GMT).
As usual, the Apple brand has only leaked little information about this event, but it is likely that it will unveil its iPhone 12, which could be available in several models, classic and "Pro" .
It is expected to be Apple's first smartphone compatible with 5G networks, which promise lightning-fast internet connection speeds.
“We are generally seeing an increase in production and underlying demand for the latest iPhone 12 (4 new models are expected), which is due to be unveiled next week
,
”
said Dan Ives from the investment company Wedbush Securities.
“In particular, we see that Apple and its Asian suppliers anticipate increased demand for the larger model, which has a 17cm screen, which raises even higher expectations for the iPhone 12 as it approaches. which could be the launch of the decade ”
for Apple, he adds.
Up to 80 million expected sales
The expert expects sales of over 75 million units for this new smartphone, and up to 80 million in the best case scenario.
“Based on our estimate that 350 of the world's 950 million iPhones are currently in the fire window to upgrade to a newer model, we believe this will result in an unprecedented upgrade cycle. for Cook & Co ”
, judge Dan Ives, in reference to the boss of Apple, Tim Cook.
At its last event in September, the Californian giant presented new models of Apple Watch and iPad as well as a new subscription, called Apple One.
According to several specialists, the company had not announced its new iPhone on this occasion due to production delays caused by the coronavirus pandemic.
Global smartphone sales fell 16% in the second quarter of 2020, according to research firm IDC, whose survey shows that Chinese group Huawei dominates the market ahead of South Korean Samsung and Apple.
