The survey carried out by Ifop for Eight Advisory in partnership with Le Journal du Dimanche (*) reveals the ranking of the 50 French companies preferred by the French.
At the top of the podium, Decathlon retains its place for the second year in a row, Peugeot follows closely, and EDF makes a breakthrough by taking 7 places compared to the 2019 ranking, thus reaching third position.
Read also: Our list of the 50 favorite companies of students and graduates of grandes écoles
Several criteria were taken into account to decide between the companies: the impact of the company on the French economy, its ability to improve the daily life of the French, the desire of those questioned to work there, its ability to offer innovative products or services, its involvement in environmental matters, and its ability to give a good image of France.
The triumph of Decathlon for two years in a row "
cannot be associated with luck,
" says Romain Bendavid, director of corporate expertise and social climate at Ifop.
During the lockdown, it was one of the few brands that offered achievable hobbies,
like jogging or cycling.
The French were able to associate it with a way to have fun, something complicated during this period,
”Romain Bendavid analyzes.
The daily products sector on the rise
In addition to the first three in the ranking, other companies stand out with a better place than that obtained in 2019, in particular those which work for daily life.
E.Leclerc takes 8 places compared to 2019, and Leroy Merlin recovers 6, the two companies placing respectively in 4th and 5th positions.
Veolia, the water manager, takes 11 places, the highest increase in the ranking.
Boulanger, for his part, obtained the best rating from companies which had not been evaluated last year, and thus obtained 20th place.
Despite its 22nd place, Chanel stands out on its ability to give a good image of France (first on this criterion) and on the desire it arouses to work there (third on this one).
In terms of environmental involvement, it is Yves Rocher (7th rank) who obtains first place.
The tourism, travel and air sectors shunned by the French
On the other hand, companies in the airline sector tumble in the rankings.
Aéroports de Paris is experiencing the biggest loss of places with a fall of 19 ranks, finding itself relegated to 46th position.
The Air France company for its part lost 12 seats, penalized by the desire it arouses to work there and its impact on the French economy.
In aeronautics, Airbus manages to stay in 10th place in the ranking, but loses 5 places compared to 2019. On the tourism side, Club Med has dropped from 32nd to 39th place.
Tourism was not possible this summer, the fall of these companies in the ranking is less proof of a dislike of the French, than the fact that they have been less useful than others in recent months
", explains Romain Bendavid.
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Finally, the director of corporate expertise and social climate at Ifop qualifies the significant falls undergone by certain companies from one year to the next: “
this year, some
companies are subject to a big drop in the ranking, partly because many others go up.
Their average obtained in 2020 is not that lower than that obtained in 2019, and it is even sometimes higher
For example, Total gains 7 ranks and 0.9 point average, while Club Med loses 7 ranks ... but gains 0.1 point.
(*) The survey was conducted with a global sample of 3,011 people, representative of the French population aged 18 and over.
Interviews were carried out by self-administered online questionnaire from September 22 to September 28, 2020.