Business gossip: the influencer who stopped being ashamed - Walla! Business

2020-11-22T12:44:16.655Z

And also: what do sports and business have in common, what achievement have the Israeli insoles achieved, how were the employees of the catering company surprised and what is the connection between the Amazon and cultivation?

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Business gossip: The influencer who stopped being ashamed

without filter

Liel Eli and Dafna Kinks (Photo: PR)

Oren Revach, Chairman of the Estee Lauder Group, and Eran Krauss, CEO of Clinique Israel, opened an event hosted by Zum during which the beauty and makeup brand Clinique launched in collaboration with influencer and content creator Liel Eli, a three-step acne treatment product, under the message "My Way For skin without a filter. "

Daphne Kinks, presented the package that includes 3 products from the Anti-Blemish series for the treatment of pimples, soap, removal water and moisturizer and mascara in a special size as a gift.

Eli, one of the most influential and popular network stars in Israel with close to 400,000 followers on Instagram and hundreds of thousands on tic-tac-toe, said she suffers from acne, and unlike others who use special filters and makeup, she does not hide and believes she should not hide behind it. And living with it is wonderful.

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Oren Revach, Dana Dvir, Zohar Aviani, Vered Brown, Shani Weinreb, Eran Kraus (Photo: Shuka Cohen)

Clinique's choice corresponds with the new trend today among giant companies, to take authentic presenters that the audience can easily connect with, rather than a pike of ideal beauty with slender models and smooth, ragged skin.

Coping with acne in adolescence is not just an aesthetic tackle, it sometimes has a boost to self-confidence, and Eli conveys an educational message to this hundreds of thousands of her followers in this campaign: Be you, believe in yourself.

In tangents;

Oren Revach, Chairman of the Estee Lauder Group; Eran Krauss, CEO of Clinique;

Zohar Aviani, Clinic Product Manager;

Shani Weinreb, Marketing Director;

Vered Brown, PR director of the Estee Lauder Group.

Sports sponsorship

Guy Pnini, Assaf Azulai and Oded Katash (Photo: Aviv Gottlieb)

Bank Hapoalim and the Basketball Association have decided that they will continue the cooperation in which the Bank will continue to be the main sponsor of the association and the Israeli basketball teams for another two years.

The bank and the union have announced that they have decided to leverage the sponsorship and help small and medium-sized businesses with the team players and the professional team taking part in a campaign that is all a contribution to the community.

Assaf Azoulay, Director of Marketing at the Bank said that the sports and business worlds have much in common, striving for excellence, setting goals and striving to achieve them, long-term strategy planning and perseverance, and after two years of joint sponsorship and success, they are proud to extend the partnership and support the athletes. They believe in them.

Amiram Halevi, chairman of the union, thanked the bank and its leaders for their trust in the union and the Israeli national team during this challenging period and noted that this is not a sponsorship solely for economic purposes, but a value sponsorship and they are proud that during the bank's sponsorship, the reserve team won the European Championship twice. Moreover, Israeli basketball will continue to achieve significant results at the national team level at all ages.

The brothers and the insoles

Aviad Raz, Limor Katz, Oren Raz there (Photo: PR)

Brothers Limor Katz, Oren Raz and Aviad Raz, owners of the start-up company Upstep, were happy to discover that Upstep insoles were published in Rolling Stone magazine as one of the 20 recommended products.

Upstep is considered a breakthrough in the field of orthopedics in the production of medical insoles in Israel, which are marketed online in the United States. Following the Corona crisis, which led to a 180% increase in the company's activity, it will invest NIS 5 million in doubling the factory area in Rishon LeZion.

Sweet surprise

Udi Ben Shimol (Photo: PR)

Sodexo on-site, which is celebrating a year since the acquisition of ISS 'catering division and the successful merger, surprised the staff and branch managers who came from ISS, and sent them a sweet package to sit, a surprise from the company management thanks for the hard work and spirit of giving in the past year. .

With the face to the Amazon

Galia Toren Chen and Shuli Rodrig (Photo: PR)

Galia Toren Chen, a strategic consultant in the field of beauty, and Shuli Rodrig, one of the owners of SR Cosmetics, have launched the Air Cure series, a new series that includes 3 pharmacy care products from the Amazon rainforest.

Toren-Chen said that optimal climatic conditions have turned the Amazon forests into a greenhouse of herbs defined as having powerful healing abilities in many skin problems, with the help of proven technologies, scientific developments, and patented ingredients, sr cosmetics is now launching a series of groundbreaking preparations with all ingredients Drug components with strictness and dynamic balance.

Open your heart to fashion

Israel Peretz (Photo: 3095878)

Israel Peretz, CEO and designer of the Arcata fashion brand, in collaboration with Israeli designers and creators, will hold a sale this weekend dedicated entirely to Israeli businesses and the organization Pethon Lev, the businesses that will sell at the fair will transfer 10% 50% of profits directly to the organization. , Beauty, Lifestyle and Home Design, and there will be cultural and culinary shows such as a show by Adi Beatty, and the rap band LFG, a delicious meal by Chef Segev Moshe, and discounts of up to 60% on Israeli art. The fair will take place on 26-28 / 11/20 (Thursday-Saturday) at the Arcata brand store at 7 Nitzana Street, Tel Aviv-Yafo.

The Great Rise

Yelena Olnowski, Maria Freiger (Photo: Assaf Levy)

The United Art Gallery in Jaffa celebrated 30 years of the great aliyah from the Soviet Union to Israel with an exhibition of illustrations by the artist Edward Bressler, from the book "Palms on the Asphalt" by the author Yelena Olnovsky, a novel that has also been translated into Hebrew.

Olnowski said that the lives of the immigrants of the 1990s were not easy in Israel, the days of the Gulf War, missiles, terrorist attacks, foreign languages, hot climates and more, but today, after 30 years of being Israeli in everything, it was clear that her novel was considered an "encyclopedia" among The immigrants also came out in a Hebrew edition.

Maria Freiger, chairman of the Unity Art Association, which unites 250 artists, said that "Palms on the Asphalt" is a very important book that reveals the lives of thousands of immigrants from the Soviet Union and is especially significant to the second generation of immigrants.

A rare guy

Nadir Arber (Photo: PR)

Prof. Nadir Arber, Director of Malram Ichilov, said that due to the shortage of influenza vaccines in Israel and the fear of double morbidity with influenza and corona, the Malram Center at Ichilov Hospital organized an import from AstraZeneca 100,000 of the UK's largest and world leaders in developing corona virus vaccine.

The vaccines are for ages 2 to 49, and are a type of "attenuated live vaccine" given by nasal spray.

Astra Zenka's Flumites vaccine is recognized in the medical world as a nasal spray that protects against 4 flu strains that the World Health Organization has recommended to be vaccinated against.

MLRM Ichilov The Ichilov Hospital's Preventive Medicine Division has established a dedicated network of private clinics nationwide to provide influenza vaccines through the Sharaf Plus Group, a network of specialist clinics that specializes in providing medical services at the highest level in Israel.

Safes or not to be

Dvir Indig (Photo: Morag Bitan)

Dvir Indig, CEO of Brixton, revealed that the big banks recently closed safe complexes, about 300 of them signed rental agreements in the Brixton complex, a complex built like the James Bond movies, entry only after facial features and fingerprints, metal detectors, a man investigation Security, and only then do you open a steel door to enter the treasury accompanied by a security officer. Each safe is opened with two keys, a key held by the customer and a key held by the security officer. Indig noted that the company's management decided to open more branches in the coming years. 10 safe complexes all over the country with an investment of about NIS 60 million, with the second complex opening in Jerusalem during 2021.

deep Purple

Next Thursday, from evening until the next morning, Israel was described in purple from Kiryat Shmona to Eilat to raise awareness of equal rights for people with disabilities.

Among the buildings that will be illuminated are 150 Mifal HaPais booths throughout the country and also the President's House in Jerusalem, the Kirya base in Tel Aviv, the String Bridge in Jerusalem, the Reading power station, the Ferris wheel at Tel Aviv Amusement Park, dozens of municipal and council buildings throughout the country.

As part of the project, authorities across the country will hold activities related to the rights of people with disabilities in youth movements, including Scouts, the Council of Youth Movements and Krembo Wings.

CPA Avigdor Yitzhaki, Chairman of Mifal Hapayis, said that Mifal Hapayis engraved on its banner the issue of integration, support and promotion of people with disabilities in Israel and placed it as one of the five core areas of the organization in the social arena alongside dozens of projects they promote together with local government. Haaretz, and they are proud to lead such a significant move to raise public awareness of the issue, with the message: We are with you all the way and will continue to invest many resources and efforts to improve your quality of life and full equality of opportunity in all areas of life.

" For the first time, the State of Israel joins a global tradition of illuminating buildings in purple in honor of people with disabilities. The purple light is meant to remind us all that people with disabilities deserve equality. Haim Bibbs, chairman of the local government center, said that Think about what we can do to integrate people with disabilities into employment, the public sector, the private sector and anywhere in society.

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Source: walla

All business articles on 2020-11-22