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The New Farmers, the French take on vegetable meat

2020-11-22T19:32:59.050Z


The start-up wants to stand up to the American Beyond Meat and is targeting 5 million euros in turnover in 2021.


Real fake steaks and minced beef, ersatz aiguillettes and chicken nuggets to be mistaken ... Since May, with a few weeks behind the schedule due to first confinement, the menus of 200 French restaurants and the shelves of supermarkets are enriched with a new range of plant-based alternatives to meat, that of the French start-up Les Nouveaux Fermiers.

These steaks look, taste and smell like meat or chicken, but without having an ounce of animal protein.

"Unlike our competitors, we do not use coconut oil rich in saturated acids but sunflower oil, and we are without artificial coloring

," says Guillaume Dubois, the co-founder in 2018 of the company with Cédric Meston.

We mainly produce in France. ”

In fact, the group has put into production its first site, the location of which it keeps jealously secret while waiting to file all its patents.

The line produces 6 tons per day, and can

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Source: lefigaro

All business articles on 2020-11-22

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