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Business gossip: The brand that takes the malls to the streets

And also: Italian food week opens, the footwear company's flagship branch is renewed, business people meet and a reception for the champion

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• Business gossip

Ronit Matias

Wednesday, 25 November 2020, 10:47

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New York Tel Aviv

Aya Monk Liran Kohner and Roni Elboim (Photo: Assaf Lev)

Senior executives of the New York skincare brand Kiehl's, launched last night the pop-up branch of the brand that was established for two weeks at 162 Dizengoff Street, Tel Aviv.

Aya Monk-Goncharov, CEO of the luxury division at L'Oreal Israel, said that in light of the fact that the malls have been closed since September, they decided to make the Kiel experience accessible with a pop-up store that is an alternative to closed stores, where consumers can return to a physical encounter The personal and professional care that Kill's offers.

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Roni Elboim Aya Monk and Eleanor Aish (Photo: Assaf Lev)

Monk-Goncharov noted that Kiehl's pop-up store matches the design and spirit of the chain stores in Israel and around the world, and you can find the brand's range of face and body care products, for women, men and babies, at special prices and attractive benefits. The other brand stores in Israel and around the world will include diagnosis and personal consultation by the brand's nurturing experts.

Ben Ilan, L'Oreal Israel's marketing director, Roni Eyalbaum, brand communications director, and Liran Kohner, entrepreneur and content creator.

From Italy in love

Emanuela Fanka, Gianluigi Benedetti and Clalia Di Consilio (Photo: Rotem Barak)

The Italian Ambassador to Israel, Gianluigi Benedetti, and Clalia Di-Consilio, Director of the Italian Tourist Board (ENIT) in Israel, opened the 5th Italian Food Week in Israel, which takes place simultaneously in dozens of countries around the world.

Following the Corona crisis, dozens of virtual cooking and baking workshops of popular Italian cuisine will be offered led by leading Italian chefs.

The food week opens with a cooking workshop by Chef Papa Guida, a Michelin star from Antica Osteria Nonna Rosa and a pizza workshop by the best piccolo in the world. .

Giovanni Bastianli, CEO of the Italian Tourist Board; Maria Elena Rossi, Marketing Director of the Italian Tourist Board; and Roni Bentoff, President of the Israel-Italy Chamber of Commerce, opened and tasted.

Ran Polak with Fabrizio Camestra (Photo: PR)

While Fabrizio Camestra, head of the Italian Trade Commission in Israel and chef Ran Polak, head of the culinary and professional development department at the Higher School of Culinary Arts, met as part of a collaboration between ALMA - one of the leading Italian cuisine schools in Italy, the Cooking School, .

The Italian Trade Commission is an Italian government organization that promotes and encourages the entry of Italian companies into Israel.

Marching and expanding

Manny Moreno (Photo: Lance Productions)

Manny Moreno, CEO of DIFFERENT, the official importer in Israel of the HAVAIANAS flip-flops brand, is currently renovating the brand's flagship branch on Dizengoff Street in Tel Aviv with a total investment of about NIS 350,000. The young and light design of the chain's diverse products, and this is one branch out of the brand's 12 stores. The brand's products are sold in about 3,000 points of sale across the country. Moreno said they are happy about renewing the Dizengoff branch in Tel Aviv.

Business Summit

Eyal Mills, The Marciano Foundation and Esther Luzzatto (Photo: PR)

Tomorrow (Thursday) will be the business summit of Maariv 2020. A summit meeting that will bring together senior economic and economic figures, decision-makers, government officials and leading businessmen, who will discuss changes in the world of economics and business.

The business summit will be moderated by the Marciano Foundation and will be attended by: Gil Topaz, CEO of the Bank of Jerusalem; Eyal Melis, CEO of the Tnuva Group;

Derek Pando, Zoom's International Marketing Director;

Roi Cohen, President of Lahav;

Dr. Esther Luzzatto, Managing Partner, Luzzatto Group; Michael Meixner, CEO of Israel Railways;

Adv. Leah Wepner, Director General of the Medical Association.

Inbar Ashkenazi, CEO of the Jerusalem Post Group, said that the economic climate in which we find ourselves in recent months presents questions and doubts. Work Plan Now This year the conference will be divided into personal interviews and panels to discuss burning issues including innovation as a growth engine Economic Revolutionary-Technological Communication The G5 Everything You Wanted to Know Identifying Growth Opportunities in a Chaotic Environment - Smart Consumerism At the forefront of the struggle in Corona.

Assume and get excited

Zvi Neta, Yair Reif, Yogev Gavri and Yaniv Reif (Photo: Morag Bitton)

Yesterday, a cornerstone was laid for the SHB service center in the Mevo Carmel industrial zone, which is establishing "truck traffic devices", an importer of MAN in Israel. The center will open with an investment of NIS 17 million, and will include a 1,600 sq.m. And minibuses, and various maintenance services will be provided.

There were and were excited: Zvi Neta, chairman of the Traffic Devices Group, who welcomed the establishment of the new center and the good cooperation and working relations between the companies along the way that has lasted successfully for 31 years; Israel, which said that SHB Garage is one of the professional centers in the network, are partners in the company's vision for providing a professional and fast service;

Yair and Yaniv Kreif, owners and managers of the service center who said they feel an integral part of the MAN movement device family.

Take off with crembo

Niv Sultan, Talia Harel Bezerno, Eyal Kitsis (Photo: Wings of Krembo)

The 'Wings of Krembo' youth movement reported NIS 7.8 million, half of which was raised on the Bank Hapoalim Beat app during the "Big Standup Evening."

Wings of Krembo for young people with and without special needs, operates 78 branches around the country with about 7000 activists, with a budget cost of 42 million NIS per year, some of which are supported by the Ministry of Welfare, but most are funded by donations. .

It's just a sport

Peter Placik and Laurent Levy (Photo: PR)

Peter Plachik, European Judo Champion, meets in Jerusalem with billionaire Laurent Levy, owner of the global Optical Center chain, a real estate man, one of the owners of the Music Square and the Music Museum in Jerusalem and its sponsor for several years. The two met at the Music Square, took a takeaway Of pastries and cakes from the Napoleon patisserie owned by Levy, and walked to the Optical Center branch in Zion Square where Peter was greeted by a champion with blue and white

balloons.Plachik showed Levy the medal he had won, thanked him for everything he had done for him in recent years, and told him Levy presented Pelchik with a shirt with the name of the football team he owns, the Jerusalem Football Club. Plachik said that since the win he has not been able to fall asleep from excitement, and he is waiting to go to bed as well as to a meeting with the prime minister.

Educational technology

Moshe Leon and Yoav Zayef (Photo: Jerusalem Municipality Spokeswoman)

Moshe Leon, Mayor of Jerusalem, and Yoav Zayef, CEO of Stratiss, one of the largest in the world in the field of 3D printing, launched a first-of-its-kind technological-educational venture for Stratiss and the Jerusalem Municipality, which will house hundreds of 3D printers in dozens of schools in Jerusalem. With the

contribution of Stratsys, pedagogical and practical content in the field of 3D printing will be combined, along with training and pedagogical training of hundreds of teachers. The project is worth over NIS 2 million. Stratsys has developed the first curriculum in the world that combines 3D printing and collaborates with educational institutions. The world is out of a social vision to make innovative technologies accessible and to provide contemporary tools to every student.

Create employment

Avi Wertsman, Itzik Danino, Etty Atia, Haim Katz, Moshe Sevil (Photo: PR)

The Chairman of the Knesset Welfare Committee, MK Haim Katz, and the committee member, MK Etty Atia, visited the "House of the Creator - Adi Ofakim" of the rehabilitation village 'Adi Negev Nahalat Eran' Of Disabilities, which aims to provide the rehabilitated employed with a productive lifestyle, social integration and economic independence.

Mayor Ofakim Itzik Danino; Avi Wertsman, director of the rehabilitation village "Adi Negev-Nahalat Eran" thanked the Knesset members for their visit and noted that through their support in this occupational framework , They are taking another step in repairing the world and towards social equality of opportunity.

cooperating

Itzik Tshuva, Victor Habib and Hassan Jabarin (Photo: PR)

Tshuva Group has signed a collaboration with the Jabarin Al-Sheikh Group for the purpose of establishing entrepreneurship and urban renewal projects.

Projects are on the way to France and Bat Galim in Haifa, and another project in Tel Aviv-Yafo.

Shake hands: businessman Itzik Tshuva, nephew of Yitzhak Tshuva);

Victor Habib, Attorney General of the Tshuva Group;

And businessman Hassan Jabarin.

Not to L'Oreal violence

Eli Sagiv CEO of L'Oreal Israel (Photo: Guy Kushi and Yariv Payne)

On the occasion of the day of the fight against violence against women, one day, L'Oreal is proud to announce the Itworks organization as the first Israeli organization to receive support of over NIS 300,000.

The organization trusts in promoting the reduction of gaps.

As part of its new sustainability program, L'Oreal for the Future, it will set up a € 50 million dedicated women's fund to support vulnerable women whose situation has become more vulnerable following the Corona crisis.

Itworks will receive support in the amount of over NIS 300 as an organization that has been promoting since 2006 reducing employment disparities, economic independence and promoting diversity in Israel, by providing training programs and placement services to diverse populations while connecting them with potential employers.

The program, which has received L'Oreal support and includes measurable goals, focuses on integrating single women from low socio-economic backgrounds into the employment cycle and their economic empowerment, through the provision of unique training, an employment guidance track and placement.

Yifat Baron, CEO of itworks, said she was proud of the partnership with L'Oreal, noting that they had joined forces to help dozens of single women find quality work, given the employment crisis the Corona brought, through a unique model of training and placement L'Oreal committed to supporting women's rights for years Long, established the L'Oreal Foundation for Women, a 3-year philanthropic foundation worth 50 million euros, in order to support field organizations working in various fields. Eli Sagiv, CEO of L'Oreal Israel said that especially on the day of the fight against violence against women, L'Oreal is proud to join the organization Israeli civil society working to promote and empower the economic, personal, professional and mental health of women, and to support their important activities.

The project in collaboration with the itworks organization embodies the values ​​that L'Oreal espouses and is proud to be a partner in.

Not for violence in real estate

Sharon Mozes Bitton (Photo: Natalie Fischer)

On the occasion of the International Day for the Prevention of Violence against Women, a "real estate" company - a social business that leads women to economic independence through real estate investments, held a virtual conference that dealt with the scope of the phenomenon and its economic effects, how to build proper pension planning and more.

Sisters Sharon Mozes-Bitton and Dalia Mazki Mozes, who founded Women's Real Estate with the goal of giving women the opportunity to create financial security for themselves through real estate investments in 2018, said that since the project was launched to date, more than 200 women have studied in 13 courses. The total real estate investment of women amounts to $ 30 million and about 4,500 women are members.

Not to Intel violence

Yaniv Gerti (Photo: PR)

Intel marks the International Day for the Elimination of Violence against Women in a week of awareness of the issue, and opens a training and information program in which every employee of Intel Israel can be an ambassador, in order to raise the discourse and awareness.

The program will be accompanied by help and cooperation from the Center for Assistance to Victims and Victims of Sexual Assault, employees who will be trained and equipped with tools and knowledge will be able to lecture to employees of the various departments at Intel, students, youth workers and their immediate community, schools and classes.

Intel will offer meetings on various topics, and will provide highlights and useful tools for assistance.

At the first meeting, Lily Ben-Ami, the sister of the late Michal Sala, and the journalist Miri Michaeli, and Intel called on other companies and organizations to join it to implement and distribute the ambassadors' program. Yaniv Gerti, CEO of Intel Israel, said they have a duty as managers and employees to instill values , Set boundaries and understand a norm of vigilance and involvement in society.

Not to Touch Violence

Ilanit Levy (Photo: Rafi Daloia)

Ilanit Levy, Ambassador of the "Touch" brand, was photographed for a campaign that calls on everyone not to ignore, tell, share and report that it can happen to anyone.

Levy, speaks from the bottom of her heart after researching the issue of violence against women in the past year.

Filming was stopped after Ilanit could not stop the tears as she read the poignant text.

Not for violence on TV

Some of the biggest brands in Israel, including: Mazda, Isracard, Harel Health Insurance, Azrieli Malls Group, Strauss Achla Salads, Bituach Yashir, Cellcom and Maccabi Health Services, have joined forces to raise awareness of violence against women, and in collaboration with WIZO, will dedicate TV commercials tonight (Wednesday) Theirs, to call for an end to violence and harm to women, and to turn to the aid agencies for domestic violence.

The brands will take over the commercial breaks before the news releases, in order to convey a common message - "Do not put up with the routine of violence."

The move was initiated by the advertising agency Leo Burnett, each of the advertisements in the cluster will start routinely and will receive a shaky and violent twist, all of which will eventually direct viewers to WIZO's counseling and assistance line.

Yossi Lubaton, CEO of Publicis Groupe, said that he was pleased that customers group mobilized to take part in the campaign's creative Leo Burnett WIZO, and must join forces in order to put an end to the terrible and do everything to women from all strata of society feel threatened psychologically or physically.

Anita Friedman, chairman of WIZO, said we all believe the home is the safest and most secure place for us, but for hundreds of thousands of women and their children the home has become an abusive and dangerous place, and harnessing the big brands in Israel to raise awareness is paramount and has the power to convey the message.

High Voltage

Susan Landau Steve Nasima (Photo: Meir Cohen)

Susan Landau, former Chief Curator of the Israel Museum and Director of the Tel Aviv Museum of Art, and businessman Steve Nissima and an art collector who supports art institutions and museums in Israel and around the world, will feed and open "Nasima Landau" - a new art space opened with "High Voltage" - group exhibition Landau and Nissima believe that the new space will be a unique opportunity to expose and promote international contemporary art, with the vision to serve as a foundation supporting talented artists. The program includes rotating exhibitions In

twice: at the tangents: Tanya Cohen-Uzieli, director of the Tel Aviv Museum of Art;

Adv. Haim Samet, Chairman of the Board;

Chief Treasurer Doron Rabina;

And the museum's curator of contemporary art, Ruthie Direktor;

Chef Assaf Granit, Vered Dranger, Hemi and Lazar Fruchter, Yoni and Nurit Salzman, Carmela and David Rubin, Yael and Roni Brown, Gil Brands, Iris Rybkind, Mika and Dina Weiss, Eleanor Milchen, Tamar Dresdner, Yaron London, Dalit Ofer and Neri Yarkoni, Yaara Kedar, Bnei Baretz, Mira Lapidot, Jordana Grego.

In small

+ In light of the apparent shortage of flu vaccines in Israel, a direct insurance company decided to take care of all its employees and order vaccinations for those who are interested in the workplace instead of going to the clinic and waiting in lines.

+ The Jumbo Stock chain has signed with the Big Shopping Centers group.

On the chain's first entry into the Big complexes, the first store will open in the Big Check Post Haifa complex during December, with an investment of NIS 3.5 million. During 2021, the chain is expected to expand with 3 more branches in Big centers throughout the country.

Roi Vanunu, owner and CEO of the Jumbo Stock chain, said this was another step in the chain's strategy to expand in strategic locations, noting that there is a consumer demand to open more branches in other cities, and the merger with the Big Group will bring them closer to all consumers in Israel. About 600 square meters, and will offer a shopping experience at unbeatable prices, and will be designed in a concept that includes a division into the various product categories.

+ Ayalon Insurance Company is preparing for a national fundraising day for the children of Shalva, which will take place tomorrow, about 400 employees of the company, will take part in the event.

The volunteers will answer calls at Beit Ayalon and at the company's customer service centers in Holon and Ramat Gan, which will become one evening national fundraising centers.

Arik Yogev, Ayalon's CEO, said that in addition to the company's extensive donations, in recent years they have established the field of corporate social responsibility, in order to increase the involvement of Ayalon employees in the community and provide added value.

Yael Far-Segal And Social Responsibility, noted that in recent months the technological and professional capabilities at Ayalon have been harnessed in favor of maximum preparation for the fundraising day.

+ Tel Aviv University alumni organization celebrating 5 years and 85,000 fellow alumni, hosted Jay Dillon, Director of Alumni Relations at the University of California, Berkeley USA and Christine Firtsilde, Director of Alumni Relations at Oxford University in England, In his affairs, the programs of the alumni organizations were also shelved, but once they decided to move the activity to digital everything changed, and the move to online activity created a big change.

+ Clean Bit, a company that worked to disinfect the corona wards at Sheba Hospital, has completed the protection of the judo, gymnastics and gym areas of the training facility at the Wingate Institute using the innovative Aegis material - a new and unique nanotechnology in Israel that ensures green protection against biological infections, including coronavirus. 365 days.

The protection of the surfaces was done as a contribution from Clean Bit, Yaki Agam, CEO of Clean Bit, Shai Avrahami, CEO of the Wingate Institute expressed satisfaction.

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