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Consumers choose fruit muesli as "sham package of the year"

2021-01-25T11:35:16.809Z


Fewer goods for the money: The Hamburg consumer center had more than 20,000 customers vote on the most brazen sham of the year. Now the winner has been determined.


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Seitenbacher fruit muesli

Photo: Hamburg consumer center

A large majority of customers voted Seitenbacher's fruit muesli as the “sham package of the year”.

As the consumer advice center Hamburg announced after evaluating an online vote, 54.5 percent of the participants voted for the muesli.

The manufacturer had reduced the filling quantity from 1000 to 750 grams.

Nevertheless, consumers pay up to 75 percent more.

The product is also being marketed as new, although, according to the consumer advice center, its recipe has remained "virtually identical".

In a statement, the manufacturer refers solely to the new muesli.

"There haven't been any changes here since we launched this," the company said.

A total of over 21,400 consumers took part in the vote by the Hamburg Consumer Center, with almost 11,700 votes for muesli.

In second place (18.8 percent) came a Milka Easter Bunny and Santa Claus from Mondelez.

Third place went to the children's chocolate from Ferrero (18.5 percent) - here too, consumer advocates denounced opaque price increases.

4.3 percent of those who voted chose the product Whiskas Crunchy Pockets from Mars and 3.9 percent chose the Bifi mini salami from Jack Link's.

"Tricks" such as hidden price increases are "hardly noticeable" for average customers, complains the consumer advice center.

From their point of view, a transparency platform would be helpful, on which fill quantity reductions would have to be reported by the manufacturers in advance.

In principle, the manufacturers give a non-binding price recommendation for their products.

The dealers determine the final sales prices.

The consumer center in Hamburg complains that this often creates a "win-win situation for retailers and manufacturers at the expense of consumers".

The manufacturers would often "cleverly cover up" their reduction in filling quantities.

The dealers, in turn, profited because they sometimes "raise prices even though there is less content in the package."

Icon: The mirror

ssu / AFP

Source: spiegel

All business articles on 2021-01-25

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