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Fashion: why the number of stores must fall further

2024-01-30T19:11:25.749Z

Highlights: Sales of clothing and shoes are at half mast, and still nothing encouraging on the horizon. 2023 will remain in people's minds as a dark year of job cuts, safeguard plans, legal receiverships and bankruptcies. The best, whether they are foreign giants like Inditex (Zara, Bershka, etc.) and Primark, or French ones like Kiabi and Beaumanoir, are doing well by gaining market share over the others. In a context of high inflation, clothing being the first item of restriction for the French, nothing...


DECRYPTION - In a sector that is structurally in decline, those who are doing well are drastically adapting their network.


Sales of clothing and shoes are at half mast, and still nothing encouraging on the horizon.

According to the Commerce Alliance, the turnover of the clothing market fell by 3.5% last year, confirming the poor health of the sector since 2008. The professional federation, which brings together 150 members (Kiabi, Etam, Éram, Okaïdi, Galeries Lafayette, etc.), deplores

“an uncertain and complex year”

.

2023 will remain in people's minds as a dark year of job cuts, safeguard plans, legal receiverships and bankruptcies: Pimkie, Burton, Kookaï, San Marina, the list is long.

The best, whether they are foreign giants like Inditex (Zara, Bershka, etc.) and Primark, or French ones like Kiabi and Beaumanoir, are doing well by gaining market share over the others.

Everyone lives under the pressure of difficult market conditions.

In a context of high inflation, clothing being the first item of restriction for the French, nothing...

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Source: lefigaro

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