Adidas manufactures its sneakers in Indonesia. Medtronic, one of the world leaders in medical technologies, assembles its products in Vietnam. Irobot produces its automatic vacuum cleaners in Malaysia. More recently, Apple announced that it was opening manufacturing lines in Vietnam. More and more multinationals, seeking to reduce their dependence on China, are investing in these new Asian dragons of Asean (Association of Southeast Asian Nations).
This trading bloc made up of ten countries - Indonesia, Singapore, Malaysia, Thailand, Vietnam, Cambodia, Brunei, Philippines, Laos and Burma - is emerging as the new global economic heart. Foreign investments there reached a record level of $224 billion in 2022 while they declined worldwide (-12%), making the region the second leading destination for global capital behind the United States. It is also benefiting from China's refocusing on Asia due to the slowdown in…
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