"The vacuum cleaner market in Israel has developed a lot in recent years in general, the last year in particular. The industry does not stop developing and renewing itself and producing for the Israeli consumer maximum cleanliness with minimum maintenance, which allows him to change habits dramatically and even change his lifestyle. In fact, the consumer today does not buy a vacuum cleaner but an experience Perfect cleanliness that brings with it many additional benefits such as saving money, quality, comfort and connection to the new world," says
Ronan Salem, CEO of Dreame Israel
and basically summarizes the consumer behavior around the vacuum cleaner industry in Israel.
According to the consumption data of the Israeli public in March 2023 vs. March 2024, which presents a chain of electrical warehouses that operates 65 stores throughout the country, a significant increase is revealed in the vacuum cleaners category, with a 200% increase in sales of vacuum cleaners, 45% in sales of robotic vacuum cleaners and 30% in sales of cordless vacuum cleaners.
According to the network's report, a number The vacuum cleaners sold in March this year (2024) were 90% higher compared to March last year (2023) and the main reason for this is that the average home had one vacuum cleaner and today there are between 2 and 3 products from the category: wireless vacuum cleaner, robot vacuum cleaner and now also vacuum cleaner A current that managed to conquer the Israelis who are willing to pay for convenience and shortcuts in everything related to housework.
Israeli consumers this year tend to purchase mainly expensive and high-quality premium models. In preparation for Passover 2024, it seems that the hot star of the vacuum cleaners is a vacuum cleaner that makes it possible to completely give up the operation of washing the house or to reduce it significantly through advanced technologies and surprising capabilities. Also regarding the prices, no substantial change was found in the average price of cordless vacuum cleaners, but in the sub-category of vacuum cleaners, which is considered particularly popular, an increase of about 25% in the average price was observed. The robot vacuum cleaners also show an increase of about 15% in the average price.
The price is moving sideways - this is a quality-biased market
"The vacuum cleaner industry, which has enjoyed trend growth in recent years, is dominated by well-known brands, and the best-selling brands are not necessarily the cheapest. It can be said that relatively this is a market that is more biased towards quality than biased towards price," adds
Usherat Cohen, VP of Marketing of the Zap Group
and a participant In the analysis she performed in relation to the fourth quarter of 2023 and the first quarter of 2024, which brings up a number of trends: last October, with the outbreak of the war, a drastic decrease in demand for vacuum cleaners was observed, similar to what we saw in all retail branches, with a 27% drop compared to the month before it (September 2023) but From November, a moderate recovery is revealed, with December 2023 already registering a 53% increase compared to October. January
2024 opened with continued recovery, but between the months of February and March, another significant jump of about 30% in demand is seen."
According to the Zap Group report, the three most popular vacuum cleaners currently being sold are:
1. Dyson - V15 Detect Absolute
2. Shark - IZ423 Zero-M Stratos
3. Xiaomi - Mi Robot Vacuum X10
* The average price for a vacuum cleaner is NIS 2,066.
Do not settle for one vacuum cleaner
Eric Cohen, CEO of BNZ Sahar, the official importer of the Dyson brand to Israel
, notes that in the run-up to Passover, sales of vacuum cleaners in Israel are at their peak. In Israel, approximately 300,000 units are sold each year, with cordless vacuum cleaners making up the bulk of the market.
We received reinforcement for his words from another source: "The Passover period is considered a high point in the market, where many consumers will take advantage of the holiday specials. The products in demand at this time are both robotic and manual vacuum cleaners. We are aware of the increase in demand, prepare accordingly and increase the stocks in the stores and on the official website. "says
Avi Kornfeld, CEO of Xiaomi, from the Hamilton Group.
VP of Sales Sharig Lior Levy
: "We see increasing demand in the categories of cordless vacuum cleaners, vacuum cleaners and robotic vacuum cleaners. The Israeli public is willing to pay a high price for quality vacuum cleaners at a high technological level and with added value for the customer. Another interesting trend that we have seen in recent years among the Israeli consumer is the purchase of several vacuum cleaners for the home. The Israeli consumer is constantly looking for the advance and the innovation and on the condition that it will really facilitate the various cleaning jobs, vacuuming, cleaning and washing.
In honor of Israel's cleaning holiday, we tested 4 leading products in the plant vacuum cleaner industry.
Shark comfortably
Wireless vacuum cleaner with DETECT PRO automatic emptying and charging system of the SHARK brand and 4 detection technologies for thorough cleaning using sensors that scan the dirt in 360 degrees. The vacuum cleaner is lightweight (2.2 kg) and offers an exclusive patent for collecting more hair, dirt and dust and preventing them from getting tangled on the brush.
The model includes an odor cartridge to prevent bad odors during use, a flexible pole so you don't have to bend down and a battery for continuous suction for up to 60 minutes. Ability to identify the type of surface and adjust the speed of the brush for an adapted performance and it knows how to identify dark areas and increase the lighting accordingly. Its charging station is convenient and designed to automatically empty the waste at the end of each operation without touching it, with a capacity of up to 30 days of use.
Price: NIS 2,890.
The new generation of Dyson
The new absolute Dyson Gen5 detect wireless vacuum cleaner is considered the most powerful vacuum cleaner with a Hyperdymium motor for powerful suction of up to 70 minutes of continuous work and an interface that shows in real time when the surface is clean.
The vacuum cleaner has a completely sealed HEPA filter, with five layers of filters that effectively capture 99.99% of particles and allergens and an illuminating brush with a soft roller to detect invisible dust particles. For a technology brush to prevent hair entanglement with 56 teeth, which automatically adapts itself to the different surfaces, a beating brush for mattresses and sofas, an articulated accessory for bending the rod while working, and more.
The price: NIS 4,599.
These days it is offered at a special price of NIS 3,999 in honor of Passover until April 30 or while supplies last.
The robot that avoids obstacles
The robotic vacuum cleaner Xiaomi Robot Vacuum S10 PLUS is a vacuum cleaner and is considered one of the most successful and best-selling vacuum cleaners of the Xiaomi brand in Israel. objects and cessation of action.
The powerful battery is enough for up to two hours of continuous activity. The vacuum cleaner can be fully operated remotely, from identifying and selecting the desired rooms for cleaning to selecting a required work plan for each room. During use, you can view the cleaning map in real time through the Mi Home applet.
The price: NIS 1,799.
The gospel: two in one
The Dreame h12 dual wireless model brings significant news in the field of wireless vacuum cleaners, with two work modes equivalent to the operation of two devices in one device - a vacuum cleaner and a floor washer. The first mode (flush vacuum) cleans all types of surfaces, including parquets, vacuuming and scrubbing at the same time with high power.
It allows a "0" angle for thorough cleaning adjacent to the panels on both sides of the brush. The automatic sensor adjusts the suction power and the amount of water to the type of dirt and uses a large water tank with a volume of 920 ml. The second mode (vacuum cleaner) includes a rod and a main brush that connect to the motor of the vacuum cleaner, for vacuuming without washing all types of surfaces, including parquets and carpets, including A small beating brush for cleaning sofas and mattresses.
Price: NIS 2,690.