The daily life of Richard Herbelet, an employee for thirty-two years at Leroy Merlin, has little to do with that which was his only two years ago. He is no longer a simple seller, but an “energy renovation guide”. His job ? Helping its customers choose the right insulation work, presenting them with the assistance they are eligible for and directing them to Leroy Merlin partner craftsmen. A task larger, and sometimes more delicate, than just selling drills or shower hoses.
At Leroy Merlin, as with most large distributors, such profiles are increasingly common. Traditional salespeople work alongside a growing number of employees responsible for selling services rather than products. Renting a bike or a tent, repairing a household appliance, reselling a used telephone… Distributors are constantly expanding their territory.
“Expansion of thought”
Some, like Leroy Merlin, have started…