It's a first.
Porsche has opened the doors to its style office.
Not to reveal the silhouette of his next models but to unveil concepts that have fueled his imagination and his inspiration.
These cars, for some in the state of scale 1 models, for others rolling vehicles, will never take to the streets but they have played a major role in the creative process of the men and women of the team. design led by Michael Mauer.
Some of them are free exercises.
Others were sources of inspiration for production models.
In all cases, these concepts bear witness to the richness of Porsche's past and in particular its sporting past.
Porsche 919 Street from 2017. Porsche
“Regarding the visions that we are developing, it is not a question of putting all the cars on the road. Rather, it's about creating a creative space and a relationship with the future, ”
explains Michael Mauer.
And to continue:
“There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step by step.
However, it is difficult to be truly innovative in this process.
Or you let your creativity run wild.
The idea is to let your thoughts pass to the day after tomorrow, then come back to tomorrow. ”
There is no doubt that these unique concepts will one day be the subject of an exhibition at the Porsche Museum in Zuffenhausen.
It will highlight the work of the 120 people of the Porsche Design Studio.
