The Catalan B3tter Foods sells snacks without additives, colorings or added sugars. They have 10 employees and last year they invoiced more than 600,000 euros, double that of 2022.

70% comes from the more than 1,000 establishments spread throughout Spain that sell their products, and the rest from the online channel. “The others do it very badly. Our product is healthy, we don't have to convince anyone that it is,” says Cruz.