The PMU is opening new kinds of bistros to dust off its image. The horse racing betting operator launches “Urban pari-mutuel betting” “We want the PMU to reinvent itself by keeping its DNA, conviviality, sharing, social ties,” says Emmanuelle Malecaze-Doublet, general director of PMU.
PMU can already count on a network of 14,000 points of sale, where most of the issues are met.