TikTok Lite rewards users with tokens if they log in daily for ten days, if they spend time watching videos, and if they perform certain actions. These coins can then be exchanged for gift cards on partner sites, such as Amazon.
The European Commission asked TikTok to provide explanations on the risks linked to the deployment of its new application in France and Spain. "It's the height of hypocrisy," for Anne Cordier, professor of information and communication sciences at the University of Lorraine, in eastern France. 'Age is very complicated to verify. You can always take your parents' bank card,' says Maria Mercanti-Gurin, lecturer in digital marketing at the Paris Institute of Business Administration, in France.. The social network has repeatedly reminded that only people aged 18 or over can collect points and that it applies procedures to ensure the age of users. The French Secretary of State for Digital Affairs said: "They know full well that circumvention will be possible."