The government will force supermarkets to put up a poster alerting consumers of a reduction in quantities of a product at unchanged prices. "From July 1, when products will be shrinkflated,' "there will be a poster on the shelf for two months, said Olivia Grégoire.
The decree, signed on April 16, is currently "on the Prime Minister's table," she said. The distributor Carrefour had, for example, drastically reduced the quantities of its potato fillet in December, evoking the transition from three to two salads or the reduction of a third of the potato fillet. The boss of the 4th French distributor, Système U, Dominique Schelcher, indicated in January that the boss of a French supermarket chain would regret the decree if it came out. He said: "If a decree comes out, we will respect it and apply it, but we regret it." "Shrinkflation" consists, for manufacturers of consumer products, agro-industrialists, or distributors, of reducing the quantities, rather than increasing the prices.