The fund aims to "financially help Nicolas who is prevented from working and who will probably have to face costly legal proceedings." Launched on Saturday by Jean Messiha on the Gofundme platform, the prize pool exceeded 53,462 euros this Thursday afternoon. In the extract posted on social networks and which went viral at the end of last week, the merchant refused to employ a temporary worker who did not want to remove her veil in a Geox store in Strasbourg.

Accused of "Islamophobia" and the target of several threats, he filed a complaint last Thursday "against X on counts of defamation, public insult, and malicious telephone calls. Calls to sully the brand's digital reputation had also flooded social networks, including X, formerly Twitter. Last Thursday, several Internet users publicly advised posting false reviews on the Geox Strasbourg Google page. "Don't hesitate to go to Google, Geox Strasbourg, and Strasbourg, and leave a very bad review. It will hurt these racists," notes a user of X.