Chinese manufacturers from the Middle Kingdom have strong ambitions to integrate company fleets. MG Motor, owned by the giant SAIC, has become an important player in France.
In 2023, it had a market share of 1.9%, a penetration much higher than that of many brands established for decades. BYD (Build Your Dreams), present in France since the summer of 2023,. does not hide its enormous appetite. And if they have started to make a place for themselves among individuals, these players have strong ambitions in the business market. Especially since they are also arriving with electric utility vehicles. Companies are now used to new entrants. Tesla opened the way a few years ago, and more recently, the Korean brands, helped by French manufacturers, Stellantis in the lead! The group's strategy, followed to a certain extent by Renault, to suddenly stop the protocols reserved for fleets in 2022 has, in fact, cooled more than one fleet manager and had the consequence of shifting purchases to other manufacturers.