The Israel Broadcasting Corporation completed the move from the Tel Aviv branch, where it operated in recent years, to the new broadcasting center at the Masovim junction near Or Yehuda. A housewarming event was held with the participation of companies and members of the council, management, employees here, and many guests.

Israel's representative for Eurovision 2024, Aden Golan, performed the song "RISE UP" for the farewell ceremony for the employees and retirees of the Broadcasting Corporation from the various divisions. The CEO of the corporation, Golan Yochpaz, said that the new center will soon have its own broadcasting mythology. He added that the corporation's employees will continue to succeed and grow in the innovative abode, and the main beneficiary of this is the Israeli public. The move is expected to save the public money, as well as creating a productive and pleasant working environment for employees. The new center is located in "Naimi Park" in the heart of Tel Aviv.