Japan is one of the most interesting and significant markets for any company that wants to expand globally. The penetration of new companies into the Japanese market requires a significant investment of time and resources.
Companies that manage to adapt their marketing strategy and build strong relationships with local partners can enjoy great success in the market. "Japan combines progress and technology together with a long-standing tradition for the 'Japanese way' Many international companies have failed in their attempts to penetrate theJapanese market because they were unable to bridge the cultural gaps," says David Katz.