White and rosé wines reach 50% of the choices and a decrease in still red wines to 38%. A general photograph, that of Ismea, confirmed by Francesco Mazzei, president of Avito, which brings together all the 22 consortia of Tuscany and 58 denominations.
From Friuli, Michelangelo Tombacco, vice-president of Doc Friuli, points out that the extraordinary trend of sparkling wines has changed the vision of the entrepreneurs themselves. From the Marche region, the great work carried out in recent years is rewarding the Castelli di Jesi denomination, which, despite having an overall limited surface area, has acquired value. For the first time, structured whites - the president reports - have acquired a value similar to that of great reds in the public perception. In the last two years, the average value of the DOP has increased, rewarding the work of the producers. In 2024, we are starting to face difficulty, but we are confident because there are signs of a slight recovery.