Louise Aubery is the author of Mirror, mirror, tell me what I'm really worth. She says women grow up with the idea that being beautiful is our duty.

It is time for beauty to stop being a way to confine us, but instead become a way of expressing ourselves, says Aubery. The day when there are no longer arbitrary standards, then beauty will be able to be understood not as a model to follow, but as a models to create, she says.