For Easter, artisans had to make a choice: increase prices, at the risk of losing customers, or lower their margins. Yvon Berthelot, historic chocolatier from Noyon, made a gesture this year, but he is looking at the future with a little apprehension because of the surge in cocoa prices.
With a price per tonne which reached $10,000 perTonne this week, it is a new record which professionals in the sector would have done without: it is three times more expensive than a year ago.