Cellcom launched the optical fiber network in the southern region up to Eilat. The new network enables a connection from the East to Europe in the West.

Cellcom will be the first and the only one in Israel with a fiber network that consists of the most powerful and advanced. The terrestrial connection offered by Cellcom provides an answer to various challenges experienced by large international customers today, including the Houthi threat to cut the cables, which was realized last February. The uniqueness of the new network that Cellcom is launching is the type of fiber that is spread along its length, made of Corning glass, known for its quality and ability to transmit higher rates over longer distances - thousands of gigabytes over hundreds of kilometers. With the launch, Cellcom informed its business customers in the city that they would be upgraded to the new fiber network. The infrastructures are supposed to be used, among others, by the international content and cloud providers, communication operators, and various entities that are interested in the survival of their existing infrastructure. Cellcom's new fiber network will contribute to the city of Eilat and the south of the country. The deployment makes Israel a strategic asset and a central axis in the global intercontinental data traffic. Beyond the economic, political, and security significance of developing an alternative to the underwater infrastructure, the development of the infrastructure will lead to an improvement in the speed of connection to the residents of the south. "We at Cellcom attach great importance to a project that will help position the company as a leading communications infrastructure company in Israel and in front of the international market," says Daniel Sapir, CEO of Cellcom. "The security need created as a result of the war led us to speed up the activity in favor of promoting the launch of the new fiber network," adds Sapir. "It will provide large customers from Israel and the world a reliable, stable, and advanced terrestrial alternative with the highest quality and fastest fiber," says Sapir of the Cellcom project. "This will provide them with backup and security through a different path than exists today," he adds.