Galit and Ilanit's program has become a regular ritual in which they apologize for their age • Appear on billboards for fashion brands in their 30s and 40s and complain about moving away from the spring of youth, that's already hypocrisy

• Apologies for the age. Galit and Ilanit

Galit's and Ilanit's latest program was not fundamentally different from the previous ones. They hosted singer and actress Sharon Haziz and former beauty queen Nicole Reznikov, among others, and started out as a good guy: Guest Haziz, who recently celebrated 50, received compliments that she looked amazing in her age and not at all changed, and Gutman became enthralled with Reznikov, since she dreamed of becoming a beauty queen Nicole and Ilanit next to her, finishing as "just another poor model."

In these stages, Levi and Gutman cut from what was already experienced as a loss of female empowerment to their regular and depressing rituals every Friday: self-deprecation and plenty of steam over their age. The motto is clear: "We are no longer 20 and we are very sorry for that." Two who often talk about themselves as "Has-been", an elderly couple who have experienced everything and are no longer in the League of Young Women.

No, this is no longer a small salon conversation between companies. It's a pre-prime-time television talk show with more than a hundred thousand viewers, which perpetuates and replicates itself every week. Women aged 40 plus minus who think it's graceful to complain about being "old" and beyond the peak and no longer expecting anything. This is the place to mention that these are two models that still star in considered campaigns. And if, in models and queens of beauty, the flame fell, what would the common people do, all those "ordinary" women who watch the repetitive message that "the" worshiper is worshiped is the fountain of youth and beauty, and nothing else?

There are no viewers who have reached the advanced age of Galit and Ilanit and their adult guests, except to rummage around waiting for death to come. Don't get confused - this is not healthy self-humor, or an intelligent, multi-layered bite. When this is what often engages the two - the result is not graceful, neither funny nor vocal, but rather bitter and disrespectful to their essence and viewers - young and old alike.

I, 42, watch the duo and get depressed, and mostly upset at the scorn of Gutman (47) and Levi (37) alive. Hunger and desire do not end at age 30 - they only increase. Man does not lose his value as soon as he moves away from his youth and does not become the pale shadow of who he was, pre-wrinkle age. Any other discourse is an apologetic and non-cultural cliche about what it is to be a man and what it is to be a woman and what the meaning of life is.

The slogan from the 1980s claims that "the world belongs to young people", but the world really does not belong to them. The world belongs to rich adults who pay advertising agencies to invent such flattering slogans. Young people are just easy-going people, who will buy more of their useless products, such as Supergull cards, packing coils or Noah Kirl's pouch, so invest money in them.

Levi and Gutman are supposed to know all this and be brave enough to change the broadcast, especially with the two of them still starring in commercials that sell timeless beauty. Appearing on billboards for fashion brands in their 30s and 40s and complaining about staying away from the spring of youth, well, it's not just scoffing at viewers, it's about the limit of hypocrisy.

If Galit and Ilanit want to empower women, they must abandon their maturity. To pay homage to their present and not to the past. To convey a message of pride about the whale, without apologizing for a second, because there is nothing to it.

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