Pitti Uomo at the start, what you need to know about the 2020 - Lifestyle edition

The edition n. 97 by Pitti Uomo, scheduled in Florence from 7 to 10 January, is colored with special projects, such as the theme of winter salons, signed by the art director Angelo Figus and for the set design by Alessandro Moradei, which speaks of flags (Show Your flags at Pitti), including that of Pitti Immagine, immortalized in the shot by Franco Pagetti. Guests of the new edition of the exhibition prestigious brands such as the German maison Jil Sander, designed by Lucie and Luke Meier, who as guest designer will present the new collection with a special event. Special Guest will instead be the designer Stefano Pilati, with his independent label Random Identities. The Telfar unisex brand will be the Special Project. The founder of the brand born in New York in 2005, Telfar Clemens, will present his concept of fluid and simplex fashion (simple + complex). Brioni will celebrate 75 years from its birth with an event curated by Olivier Saillard, in which the new collection will parade and the history of the brand born in Penne which will debut in the White Room of Palazzo Pitti in 1952 will be remembered. Among the anniversaries also that of Blauer Usa which will celebrate the 20 years of the FGF Industry group, to which the brand belongs, presenting in Dogana Human Landscapes, a photographic exhibition curated by Felice Limosani, which will feature James Mollison's photos, a road trip in the USA made by the photographer British, on display from 7 to 10 January. The French brand Chevignon will celebrate 40 years with a fashion show on January 7 at the Spazio Alcatraz of Stazione Leopolda. Woolrich will celebrate 190 years with The Ultimate Woolrich Experience installation at the Customs in three rooms, where the first Woolrich Arctic Capsule will be presented, a tribute to the evolution of the Arctic Parka brand's icon garment. Sergio Tacchini will present a retrospective and the new collection born with the new property and signed by the new creative director Dao-Yi Chow. Chiara Boni launches her first men's collection, Trailblazer, on stage in her new Boutique in Florence, a capsule of 4 must-haves with a sustainable approach.