Across the Atlantic, she is seen as a priestess of well-being, passionate about alternative health practices. From January 24, American actress Gwyneth Paltrow will be able to share this passion for miraculous products and strange therapies with the whole world, via the distribution of the documentary series "The Goop Lab", on the Netflix platform. Not without a stir.
The principle of the documentary? Explore, in six episodes, "the new fields of the culture of well-being," says Netflix. On the program, in particular, “energy cures”, exorcism, psychotropic drugs, mediums, or even cold therapy.
The series, which is not yet broadcast, is already attracting many spikes in the North American media. Critics fear in particular that this mini-documentary will promote questionable therapies and treatments.
"Spreading this pseudoscience is dangerous"
“Spreading this kind of pseudoscience is dangerous. People give a lot of credibility to this kind of documentary, ”reacted Quebec popular scientist Olivier Bernard in the Canadian newspaper La Presse.
"Hi Netflix, I've been one of your loyal subscribers for sixteen years. But I canceled my subscription today because I don't want to support a company that promotes dangerous pseudosciences, "said an American author. "If you cancel the series, I will re-register immediately," she says.
Hi @netflix,
I've been a loyal member continuously for over 16 years. Today I canceled my membership because I don't want to support a company that promotes dangerous pseudoscience. If you cancel The @goop Lab I'll sign back up immediately.
Hoping you do the right thing,
Molly pic.twitter.com/ViOHvSyhJE
"The Goop brand does not have a good history as regards respect for science or the control of its products, which does not say anything good for the series", worries for its part a journalist specialist in health in Forbes.
Sentenced for "false advertising"
Gwyneth Paltrow indeed suffers from a bad image with scientists. His brand, "Goop", is known for selling products with strange compositions and almost miraculous promises.
On his site, there is a dietary supplement called "Sex Dust", supposed to give "sexual vigor", for the modest sum of 60 dollars. Or a batch of vitamins called “Balls In The Air” costing up to $ 90.
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In 2017, the actress attracted the wrath of the public after the organization of a conference (whose entry cost between $ 600 and $ 2,000) of wellness experts with controversial methods.
The panel of guests included a psychiatrist specializing in "holistic health", who campaigned against vaccines and claimed that people living with HIV died from their treatments, recalled the site Jezebel at the time.
A year later, Gwyneth Paltrow had been ordered to pay a 145,000 euro fine for "false advertising". The conviction concerned his "Yoni eggs", jade stones in the shape of eggs to be placed in the vagina. Their promise? Prevent urinary leakage, help rebalance hormones and ... protect from depression.