Edeka with attack on Coca-Cola: Group confirms order freeze - customer frustration guaranteed

After a price increase, Edeka takes on one of the major beverage manufacturers. There is already an order stop for the first products.

• After a price increase, Edeka takes on the large beverage manufacturer Coca-Cola
• The first products are already affected by an order freeze .
• A particular shame: Many of the products are very popular with consumers

Update on January 31, 2020: After a dispute between Edeka and the beverage company Coca Cola became known a few days earlier, the beverage group has now made a public statement for the first time. As a result, Edeka has actually reduced its range of Coca-Cola products in some regions. There is currently an order stop there for parts of the range, Coca-Cola reported on Friday.
Edeka declined to comment on Friday.

Edeka takes on Coca Cola - an order stop was recommended for various products

According to the specialist newspaper Lebensmittel Zeitung , several Edeka regions have recommended that their merchants stop ordering products such as the 1.5-liter disposable bottle Coke Zero , the 0.33 -liter cans from the popular soft drink brands and various Vio articles .

Coca-Cola emphasized that the company regretted the move. Because both sides share a successful long-term cooperation. Coca-Cola wants to continue this partnership. The dialogue with Edeka about future cooperation therefore continues “in a constructive spirit”.

Edeka takes on Coca-Cola - products soon no longer on the shelves?

First registration on January 27, 2020:

The fact that the prices of food and other goods are raised regularly seems normal today. Consumers experience this primarily through higher spending. There is usually no real chance of defending yourself. On the other hand, you have completely different options as a discounter, as the example from Edeka shows.

Does Edeka mess with drinks giant after price increase?

After a price increase in November, and the subsequent fight between the retailer Intermarché and Coca-Cola in France, the discounter Edeka has apparently also taken on the drinks giant. As chip.de reports with reference to an article in Lebensmittelzeitung.net , the chain with the beverage giant is currently arguing about the conditions and is accepting possible delivery bottlenecks. The daughter Netto, which belongs to Edeka, was also involved in the noise.

Is it about the principle? Edeka against conditions from Coca-Cola

Apparently, with the increase in prices, Coca-Cola has also issued the line of granting discounts only if the customer can demonstrate the strengthening of the entire brand through a wide range of its offer. This would only reward those who demonstrate brand loyalty and offer a wide variety from the Coca-Cola portfolio. This Edeka campaign, on the other hand, confuses customers very much.

Edeka: Dispute about products is noticeable on shelves

According to the report, Edeka-Nord has already recommended several markets to stop ordering certain products. As a result, gaps already exist in some subjects due to the lack of delivery. However, Edeka doesn't seem to be willing to compromise. If no agreement can be reached, the dispute in some branches could affect up to 120 products. The reason for the dispute is, according to Lebensmittelzeitung.net, a letter from Edeka-Nord citing "national differences" and "disagreements at international level".

Edeka vs. Coca-Cola - which products would be affected?

It is noteworthy that the products are very popular with many consumers. In addition, the dispute for Edeka will certainly lead to a loss of daily income. No small thing, but Edeka seems determined not to accept the price increase for products from the Vio water range, the energy drink Monster and soft drinks like Coca-Cola, Fanta, Sprite and their light and zero versions.

Edeka is also ready to fight the competition in Germany. This Edeka branch promoted a new idea. Instead of earning recognition, she totally embarrassed herself. Chancellor Angela Merkel asked Aldi, Edeka, Rewe and Lidl for the report - she obviously needs urgent speech. Are grocers forcing agriculture into precarious contracts?

List of rubric lists: © dpa / Carmen Jaspersen