After a price increase, Edeka takes on one of the major beverage manufacturers. There is already an order stop for the first products.
- After a price increase, Edeka takes on the large beverage manufacturer Coca-Cola .
- The first products are already affected by an order freeze .
- A particular shame: Many of the products are very popular with consumers.
Update of February 3, 2020: A dispute between the food giants has made headlines in the past few days: Edeka and Coca-Cola are apparently in the price war - the chain, it seemed, wanted to ban the drinks group's products from their shelves. But did that also happen?
The answer is probably: partly. As the Ruhrnachrichten learned on Saturday, Edeka branches in NRW still have Coca-Cola in their range. The Edeka Association Rhine-Ruhr is not involved in the dispute. In his branches, therefore, "there will continue to be products from Coke," an employee of the Edeka dealer Geldmann told the newspaper.
Update from January 31, 2020: A few days ago, a dispute between Edeka and the beverage company Coca Cola became known - now the beverage group has made public statements on the topic for the first time. As a result, Edeka has actually reduced its range of Coca-Cola products in some regions. There is currently an order stop there for parts of the range, Coca-Cola reported on Friday. Edeka declined to comment on Friday.
Edeka takes on Coca Cola - an order stop was recommended for various products
According to the specialist newspaper Lebensmittel Zeitung , several Edeka regions have given their merchants an order freeze for products such as the 1.5-liter disposable bottle of Coke Zero , the 0.33-liter cans of the popular soft drink brands and various articles from the mineral water line " Vio " recommended.
Coca-Cola emphasized that the company regretted the move. Because both sides share a successful long-term cooperation. Coca-Cola wants to continue this partnership. The dialogue with Edeka about future cooperation therefore continues “in a constructive spirit”.
Edeka takes on Coca-Cola - products soon no longer on the shelves?
First report from January 27, 2020:
It seems normal that the prices of food and other goods are raised regularly. Consumers experience this primarily through higher spending. There is usually no real chance of defending yourself. On the other hand, you have completely different options as a discounter, as the example of Edeka shows.
Does Edeka mess with drinks giant after price increase?
After a price increase in November, and the subsequent fight between the retailer Intermarché and Coca-Cola in France, the discounter Edeka has apparently also taken on the drinks giant. As chip.de reports with reference to an article in Lebensmittelzeitung.net , the chain with the beverage giant is currently arguing about the conditions and is accepting possible delivery bottlenecks. The daughter Netto, which belongs to Edeka, was also involved in the noise.
Apparently, with the increase in prices, Coca-Cola has also given the line of only allowing markets to grant discounts if they have the entire range of Coca-Cola beverages in their program.
Edeka: Dispute about products is noticeable on shelves
According to the report, Edeka-Nord has already recommended several markets to stop ordering certain products. As a result, gaps already exist in some subjects due to the lack of delivery. However, Edeka doesn't seem to be willing to compromise. If no agreement can be reached, the dispute in some branches could affect up to 120 products. The reason for the dispute is, according to Lebensmittelzeitung.net, a letter from Edeka-Nord citing "national differences" and "disagreements at international level".
Edeka vs. Coca-Cola - which products would be affected?
It is noteworthy that the products are very popular with many consumers. In addition, the dispute for Edeka will certainly lead to a loss of daily income. No small thing, but Edeka seems determined not to accept the price increase for products from the Vio water range, the energy drink Monster and soft drinks like Coca-Cola, Fanta, Sprite and their light and zero versions.
Edeka is also ready to fight the competition in Germany. This Edeka branch promoted a new idea. Instead of earning recognition, she totally embarrassed herself. Chancellor Angela Merkel asked Aldi, Edeka, Rewe and Lidl for the report - she obviously needs urgent speech. Are grocers forcing agriculture into precarious contracts?
This Edeka campaign, on the other hand, confuses customers very much.
List of rubric lists: © dpa / Carmen Jaspersen