Dozens of parents have filed complaints against the HOT advertisement in which a vampire character looks welcome • "The children are afraid to go to bed lest the vampire come off the TV" • HOT: "There are not many complaints - proud of the advertisement"
The Ombudsman of the Second Authority opened an investigation into a new advertisement starring Gal Gadot and Zion Baruch for HOT. The two commercials are seen in a car chase inside a car park and during which Baruch pulls out teeth and turns into a vampire, and now it becomes clear that the advertisement is not going smoothly.
"Israel Today" has learned that David Regev, the Ombudsman, has received about 20 complaints from parents in recent days alleging that their children are afraid of her. "Little children are still awake at these times, and sometimes even without intention, exposed to television. At that age, the advertisement is scary and can at best cause drowsiness and at worst trauma. I do not understand what soft children have sinned that they should be exposed to. I understand that your motives are mainly financial "But there is no reason or justification for giving up humanity," writes one mother.
"I would like to download the ad (at least for kids' viewing hours)," adds another worried mother. "My 2-year-old stops every game and stares at the screen in panic every time the ad is broadcast. It's an ad that does not fit with broadcast hours where children are watching the screen› "The problem is that the ad airs unlimited every night," another viewer reinforced the claim. This particular advertisement, they are afraid to sleep at night and to be alone lest the scary vampire come from the advertisement. It is appropriate to place a restriction and post such advertisements only late at night, after small children go to bed. "
From the footage to the advertisement // Photo: Ohad Keb
HOT aware of the problem and response to complaints written on the network responded that "the issue is being addressed and forwarded to the relevant parties".
At the same time, Regev, the Ombudsman, awaits official responses from HOT.
"We don't know many complaints about HOT. However, HOT is proud of a commercial that simulates a computer game. Jude is a well-known and beloved character who has been recognized and successful among HOT viewers, and we invite everyone to join the advanced web infrastructure Of HOT. "
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