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Edeka in a clinch with Coca-Cola: Group takes unusual step - and now puzzles

2020-02-07T09:55:39.339Z


After a price increase, Edeka takes on one of the major beverage manufacturers. There is already an order stop for the first products.


After a price increase, Edeka takes on one of the major beverage manufacturers. There is already an order stop for the first products.

  • After a price increase, Edeka takes on the large beverage manufacturer Coca-Cola .
  • The first products are already affected by an order freeze .
  • A particular shame: Many of the products are very popular with consumers.

Update of February 3, 2020: A dispute between the food giants has made headlines in the past few days: Edeka and Coca-Cola are apparently in the price war - the chain, it seemed, wanted to ban the drinks group's products from their shelves. But did that also happen?

The answer is probably: partly. As the Ruhrnachrichten learned on Saturday, Edeka branches in NRW still have Coca-Cola in their range. The Edeka Association Rhine-Ruhr is not involved in the dispute. In his branches, therefore, "there will continue to be Coke products," an employee of the Edeka dealer Geldmann told the newspaper.

The Hamburg Edeka headquarters itself did not want to disclose on Monday at the request of the Ippen-Digital central editorial office in which regions of Germany the Coke ban applies.

Edeka takes on Coca Cola - an order stop was recommended for various products

Update from January 31, 2020: A few days ago, a dispute between Edeka and the beverage company Coca Cola became known - now the beverage group has made public statements on the topic for the first time. As a result, Edeka has actually reduced its range of Coca-Cola products in some regions. There is currently an order freeze for parts of the range there, Coca-Cola said on Friday. Edeka declined to comment.

According to the specialist newspaper Lebensmittel Zeitung , several Edeka regions have given their merchants an order freeze for products such as the 1.5-liter disposable bottle Coke Zero , the 0.33-liter cans of the popular soft drink brands and various articles from the mineral water line " Vio " recommended.

Coca-Cola emphasized that the company regretted the move. Because both sides share a successful long-term cooperation. Coca-Cola wants to continue this partnership. The dialogue with Edeka about future cooperation therefore continues “in a constructive spirit”.

Edeka takes on Coca-Cola - products soon no longer on the shelves?

First report from January 27, 2020:

It seems normal that the prices of food and other goods are raised regularly. Consumers experience this primarily through higher spending. There is usually no real chance of defending yourself. Large retailers, on the other hand, have completely different options, as the example of Edeka shows.

Does Edeka mess with drinks giant after price increase?

After a price increase in November and the subsequent fight between the Intermarché and Coca-Cola in France, the Edeka discounter has apparently also taken on the drinks giant. As chip.de reports, referring to an article in Lebensmittelzeitung.net , the chain with the beverage giant is currently arguing about the conditions - and also accepts possible delivery bottlenecks. The daughter Netto, which belongs to Edeka, was also involved in the noise.

Apparently, with the increase in prices, Coca-Cola has also given the line of only allowing markets to grant discounts if they have the entire range of Coca-Cola beverages in their program.

Edeka: Dispute about products is noticeable on shelves

According to the report, Edeka-Nord has already recommended several markets to stop ordering certain products. As a result, gaps already exist in some subjects due to the lack of delivery. However, Edeka doesn't seem to be willing to compromise. If no agreement can be reached, the dispute in some branches could affect up to 120 products. The reason for the dispute is, according to Lebensmittelzeitung.net, a letter from Edeka-Nord citing "national differences" and "disagreements at international level".

Edeka vs. Coca-Cola - which products would be affected?

The dispute is also noteworthy because Edeka probably also accepts losses with his step. No small thing, but Edeka seems determined not to accept the price increase for products from the Vio water range, the energy drink Monster and soft drinks like Coca-Cola, Fanta, Sprite and their light and zero versions.

Edeka is also ready to fight the competition in Germany. This Edeka branch promoted a new idea. Instead of earning recognition, she totally embarrassed herself. Chancellor Angela Merkel asked Aldi, Edeka, Rewe and Lidl for the report - she obviously needs urgent speech. Are grocers forcing agriculture into precarious contracts?

This Edeka campaign, on the other hand, confuses customers very much.

List of rubric lists: © dpa / Carmen Jaspersen

Source: merkur

All life articles on 2020-02-07

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