WhatsApp should get advertising. These were the plans of the parent company Facebook. It all looks a little different now.
- Facebook wants to introduce advertising in WhatsApp
- No trace of advertising at the moment
- Read here why that was
It has become the standard messenger in the western world and has replaced the classic SMS. We are talking about WhatsApp , which was launched in 2009. At that time, the founders Jan Koum and Brian Acton planned to charge 99 cents a year for WhatsApp. However, the company has never strictly implemented these plans.
After Facebook took over WhatsApp in 2014, it now looks completely different. Because Facebook founder Mark Zuckerberg does not want to charge a subscription fee from users.
WhatsApp: Advertising should start on January 1st, 2020
Instead, the group's CEO has other plans to make money with WhatsApp. In May 2019, Facebook already announced at the "FMS" conference that advertisements in WhatsApp should be played from January 1, 2020. Accordingly, the status window in WhatsApp should show users advertising - full-screen, mind you. There should also be a channel for the ads, according to Chris Daniels, former messenger vice president.
WhatsApp: Facebook takes consequences when it comes to advertising
Like Instagram, this should have the name WhatsApp Stories . But even in mid-January 2020, WhatsApp still does not advertise within the messenger. Why is that? Parent company Facebook has dissolved the entire responsible department.
There are no longer any app codes that have already been written. The Wall Street Journal reports. Nevertheless, according to the colleagues, the company wants to stick to advertising in status windows. The only question is when this will happen.
The company's plans are also well received on Twitter. "Oh, they left it with advertising on WhatsApp. Well, not that anymore, but you never know," one user writes.
Oh, they left it with advertising on WhatsApp. Well, I don't have that anymore, but you never know.
"Facebook refrains from advertising in WhatsApp. Good thing," tweeted another user.
Facebook refrains from advertising in Whatsapp. OK then. https://t.co/tVA9FgR87K
- Holger Schmidt (@HolgerSchmidt) January 17, 2020WhatsApp: Business should be expanded
Since Facebook wants to continue making money with WhatsApp, the in-house app WhatsApp Business is moving into focus. Business is an app that is chargeable to companies and is intended to create a communicative interface between customers and companies. WhatsApp Business will shortly be expanded to include additional functions so that more companies are encouraged to purchase the app.
WhatsApp founders do not believe in advertising
And what do WhatsApp founders think of Facebook's advertising concept? Probably not too much, because Jan Koum and Brian Acto are not fans of advertising. Jan Koum described advertising as "disturbance" and "insult to intelligence". By the way: Both entrepreneurs have left WhatsApp in the meantime. Acton got out in 2017, Koum followed in mid-2018, partly because they strictly rejected Facebook's advertising plans.
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