Microbiome, sleep optimization, technology aids, full-volume eyelashes and hair and sustainability: for beauty here are the keywords of 2020 taken from the Treatwell Beauty Report. Here are the details of the trends identified between treatments and new fashions
1) Microbiome: "friendly" bacteria on the skin
Microbiome is the term that every self-respecting beauty addict will have to know to prove he is "on the piece". Search engines have already been taken by storm: in the last year, in fact, Google searches for information on the microbiome have jumped by 110%. Not to be confused with microblading or microdermabrasion, this word refers to the ecosystem of bacteria naturally present on the skin surface to ensure optimal functioning. In 2020 these little great skin friends will become part of the skincare and will be the protagonists of the products that promise to preserve the balance of the skin and improve its appearance.
2) No to the small hours, yes to the Sleeping Beauty look
Another silent but precious ally of the skin is rest, and sleeping will be trendy. According to Pinterest, searches for " sleep optimization methods " have increased by 116% in the last twelve months: beauty enthusiasts have certainly made the research soar, who know how to sleep well, which allows cells to regenerate and to prevent imbalances in the moisture levels of the skin, both crucial to combat imperfections such as dark circles, dull complexion and swelling. Difficulty sleeping? Don't worry: you can resort to aromatherapy to relax your mind and body thanks to the fragrance of patchouli or lavender, or to a relaxing massage for a pampering capable of calming the nerve endings and relaxing the muscles.
3) Hi-tech beauty for a tailor-made experience
The beauty routine will draw heavily on technological innovation. So go ahead for futuristic treatments, from the LED mask - which uses photons to stimulate collagen production - to diagnostic devices to monitor the environmental impact on the skin, passing through the pulsed current electric fields created by electroporation to make it penetrate into the dermis substances such as hyaluronic acid. In general, the use of technology will be essential to offer a highly personalized experience, carefully calibrated according to the type of skin, hair, age or beauty routine of each. In this context, social media will not be missing, where augmented reality filters will multiply, which already on Instagram allow you to have fun experimenting with creative engagement looks "without obligation".
4) Eyelashes and hair at full volume
In 2020 hair and eyelashes will challenge gravity. Treatwell noted that in 2019 the hairdresser was booming with requests for hairstyles collected (+ 82%) and waves (+ 52%) and the volume-mania will not show signs of giving up even in the months to come. Even the look will be the protagonist: the eyelash extensions - whose reservations have grown by 36% in the last twelve months - will continue to be a real must for doe eyes this year too. The coolest technique will be the Russian Volume, which returns a "multidimensional " effect thanks to the application of even 8 artificial lashes on the natural ones.
5) Towards an increasingly sustainable beauty
The effects of climate change are awakening the consciences of consumers, increasingly influencing their habits, including in terms of beauty. The demand for eco-sustainable beauty products will go hand in hand with the growing desire of salons and beauty centers to reduce their environmental impact to guarantee a truly up-to-date service. The color that will no longer go out of fashion will therefore be the green.
