In the United States, by now, there is no publisher that does not offer its readers / listeners audio content on demand, usable on the main listening platforms and created exclusively to be podcasts. In Italy this lucky guy is starting to catch on. In recent months, ANSA has entered the world of podcasts of the main information agency in Italy, ANSA, which, with "ANSA Voice" in its 4 editions, "ANSA Voice Daily" (daily appointment with the most important news of the day) , "ANSA Voice Magazine" (directories such as "Big Little News" by Director Luigi Contu, "The word", "Trends", "Weekend at the Cinema"), "ANSA Voice Stories" (the weekly edition with stories , inquiries and curiosities) and "ANSA Voice Forum" (the meetings and interviews of the editorial staff with current players) is proposing new ways of interacting with the public and advertisers.
A little over a month after the launch of the 2019 Italy Report, (the first data and analysis report on the 'state of the art' of the podcast universe in our country), Voxnest offers a reflection on a potentially explosive couple, that between publishers and world of podcast. According to the study, in Italy the list of listeners has definitely grown, so much so that within a few months the daily listening of podcasts in Italian has tripled.
Furthermore, according to a recent research proposed by the Italian Publishers Association, in 5 years the use of audio content has grown significantly and steadily, both for podcasts (from 8% in 2014 to 17% in 2019 ) and for listening to audiobooks (from 13% in 2014 to 22% in 2019): once again, numbers indicating the march that the world of audio entertainment is putting in its value proposition. Add to this the decisive entry, in this new era of sound, of smart devices such as smart speakers which is making audio fruition more and more at hand, with a rather important growth in listening from home (the users of these devices listen to streaming audio content on average for 4 hours a day). Finally, one cannot fail to take into account the evolution of the main driver of this 'podcast revolution', or the green giant Spotify, which in Voxnest's Italy Report 2019 had been mentioned among the top 3 causes that caused the surge in interest in this world, becoming in a flash among the main actors of audio streaming (not only the musical one). And in fact, thanks to the multiple investments in acquisitions of number one companies in the creation of content (Gimlet Media, Parcast, The Ringer) and technology (Anchor), Spotify has seen the increase in one year of listening to podcasts on its own 200% catalog, catalog that today has about 700,000 copies available.