Rarely have the French also been telephage. Since the containment measures announced on March 16, the time spent in front of the small screen has exploded. Last week, viewers remained riveted daily 4 h 48 in front of their stations, 1 h 17 more than a year earlier, at the same period, according to Médiamétrie. But, paradoxically, this renewed interest is a headache for broadcasters. The filming of entertainment and fiction is stalled. Sports competitions are relegated to the sidelines. And advertisers are ebbing.
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To continue to fill their grid, the chains therefore distill their new products drop by drop and unearth cardboard boxes the great classics of PAF. It's not just about rationalizing costs. "Our responsibility during this uncertain period consists in proposing an anchoring around known and reassuring values, which we will be able to share in family", explains Christine Bouillet, director
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