The television? He was born in a department store - Lifestyle

It was on the first floor of the Selfridges department store on Oxfort Street in London that television was born on March 25, 1925 . It is there that the Scottish engineer John Logie Baird publicly shows the result of his studies on the transmission of the image. Using a special perforated disk, invented by the German Paul Gottlieb Nipkow in 1883, which, rotating, analyzes the images, Baird is able to scan the image in transmission, managing to synchronize another in reception. So, as Marconi is considered the father of Radio, Baird thus becomes the father of television. An invention, however, the result of a work done by many researchers who worked on this illusion from the end of the nineteenth century, such as Andrea Bonora, who in the mid-800 manages to transmit still images. To return to Baird, a few months after the demonstration by Selfridges, he inaugurates the first real television broadcast showing the image of the face of a bellhop from the laboratory where the inventor, William Taynton, works, which lends itself to the experiment. Finally on January 26, 1926, the Scottish scientist transmits, from one room to another, the face of his partner Daisy Elizabeth Gandy, in the presence of a few dozen scientists from the Royal Institution and journalists invited for the occasion: the TV was born .
But the studies and experiments will continue and Baird in 1929 gets to be able to use the BBC facilities, thus transmitting the first experimental television program, naturally in black and white, on a 5 X 10 cm screen. Between 1932 and 1935 the BBC will carry out regular television programs, broadcast throughout Western Europe, thanks to Baird apparatuses. Immediately after the ingenious mister Baird he will be able to make the first trans-oceanic television broadcast, from London to New York. And then to transmit the first color images. His television called electromechanical television because the image and vision cameras were based on an electromechanical device and was discontinued in 1939 and replaced by electronic television. These are the years in which the first regular transmission of television programs began in Europe; the avant-garde countries are England, where around 20,000 video receivers sold directly to the public are in circulation on the eve of the Second World War, and France. In Germany, in the summer of 1936, the first television broadcast took place, with the Games of the XI Olympiad in Berlin broadcast live in 27 public places, for a total of eight hours a day. In Italy the first experimental tests are carried out in Turin in 1934 in the center of Eiar which will later become Rai and will move to Rome in the historic headquarters in via Asiago 10. The experimental transmissions will suddenly end on May 31, 1940 by order of the government due to interference found in early air navigation systems. The outbreak of war will obscure TV for years. The experiments will resume on 11 September 1949, with a transmission from the Triennale di Milano presented by Corrado, but for the start of an official programming it will be necessary to wait for 3 January 1954 .
There were only eighty thousand televisions turned on on the debut day, and Rai subscribers did not exceed twenty thousand units. The price of a television set was around 450,000 lire (corresponding to almost 7,000 Euros), it was close to the cost of a car, and it was close to twelve months of average annual income . Only two years later, on December 31, 1956, the signal would cover the entire national territory and the bars and houses of the few owners of a TV set became the meeting place to follow the first Italian telequiz games such as Mario Riva's Musichiere or Leave and doubles by Mike Bongiorno. In the sixties, the television spread more and more and reaches less well-off social classes, among which the illiteracy rate is still high. For this reason, the first service broadcast was born: It is never too late (1959-1968) an elementary teaching program conducted by the teacher Alberto Manzi and which, it has been estimated, would have helped almost one and a half million adults to obtain elementary school .