Germany's supermarkets are currently experiencing a huge rush for their products. Hamster purchases leave empty shelves. Now producers are also reacting with price strategies.
- German supermarkets are experiencing a rush for their products
- Measures against buying hamsters are necessary
- Producers also have to react now
Munich - Good news in advance: Aldi * and Lidl continue to have special offers in their markets. But still - Germany is in a state of emergency because of the Coronavirus *. Supermarkets can only handle the rush of customers with great effort - empty shelves are the result. So far, toilet paper , disinfectants and certain medications have been particularly affected by the so-called hamster purchases.
Another food manufacturer is now raising the alarm. Because his popular products seem to fit the Germans especially in the fridge at this time. However, due to the high demand, he now has to forego price promotions - otherwise there is a risk of a delivery bottleneck .
Corona virus: Hamster purchases also target this popular frozen product
As Bild.de reports, the food producer Dr. Oetker affected. One of his products in particular faces a production problem: the frozen pizza .
"We are seeing a significant increase in demand for frozen pizzas." The producer is primarily responsible for the increase in political measures such as school and restaurant closings. However, the actions of the government are also affecting the employees of the food giant. For this reason, the production of the pizzas is limited to varieties "that can be produced by hand without intensive topping."
The combination of "emergency measures and restrictions as well as the significantly increased sales" threaten the supplier's ability to deliver.
After hamster purchases: supermarkets and producers cut off special offers
That's why Dr. Oetker is expected to forego all special cations by the end of June. A supermarket chain was also forced to take this measure. Until further notice , the Edeka Verbund Hessenring will post its advertising campaigns in advertising brochures. The managing director of the association confirmed to Bild that this measure was necessary in corona times in order to trigger “ no additional shopping activities”.
Many supermarkets are already reacting to the exceptional situation. In addition to protective measures for employees and customers in the shops, Rewe surprised with an action. Employees should receive a bonus payment. Aldi Süd is already considering a possible bonus for all employees.
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* Merkur.de is part of the nationwide Ippen-Digital network.
List of rubric lists: © dpa / Jens Büttner
