Gilles Pélisson pleads for a tax credit to promote the revival of advertising

The coronavirus crisis and the containment of the population have caused television audiences to explode. All the channels of the TF1 group (TF1, LCI, TMC, TFX and TF1 Séries Films) are mobilized to meet the appetite of the French in terms of information and entertainment. But for the group it is a double penalty. Fresh programs must be found when the production of shows and series has been stopped worldwide. And worse, the TV advertising market threatens to collapse. Gilles Pélisson expects a 50% drop in advertising revenue in April and possibly in May and June.

But Gilles Pélisson is already preparing for the post-crisis period. For him, it is important that the government introduce a provision to help advertisers continue to invest in television. A tax credit would allow brands to maintain their presence and therefore prepare for the rebound in consumption and the French economy.

LE FIGARO.- How does the TF1 group cross

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