Already mentioned on Monday in our columns by the CEO of the TF1 group, Gilles Pélisson, the idea of creating a communication tax credit to support the advertising industry must now make its way to the public authorities. This system would allow advertisers to continue to invest in communication, despite the health crisis, while benefiting from tax breaks in support of economic activity.
Aurore Bergé, LREM MP and rapporteur for the audiovisual law, defends the subject with Gérald Darmanin, Minister of Public Accounts and Bruno Le Maire, Minister of the Economy. To convince the latter, it highlights the fact that such a measure is not sectoral aid to the media, but a tool allowing the revival of consumption and therefore of the economy.
Read also: France should experience in 2020 its strongest recession since 1945, according to Le Maire
Aurore Bergé is based on a study by Deloitte, which showed that 1 euro invested in advertising generates 7.85 euros in wealth. “So this is a powerful leverage for
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