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Wedding suspended, a 40 billion business at stake - Lifestyle

2020-04-16T16:10:14.647Z


Will weddings scheduled between now and December be held, or will they be banned for gatherings? And the brides who had set the wedding date for the next few months have to consider going to the altar possibly with a mask, which will remain ... (ANSA)


 Will weddings scheduled between now and December be held, or will they be banned for gatherings? And the brides who had set the wedding date for the next few months have to consider going to the altar possibly with a mask, which will remain forever in the albums as a reminder of the nightmare of the infection by Coronavirus? The issue is serious given that the round of weddings in Italy is a business of around 40 billion euros a year, including clothes, furnishings, favors, floral decorations, hairdressers, make-up artists, photographers, rental cars, etc. Meanwhile, we learn that the fair for brides in Milan has been prudently postponed to September, but among the individual insiders, many wonder what to do between now and six months in order not to close the business.
Like the Neapolitan designer Gianni Molaro who "from April until December, had 200 weddings to work on clothes, all now dramatically pending".
"Until the end of the year - explains Molaro - I had plans to make the wedding and ceremonial dresses of about 200 weddings. With the Coronavirus the wedding in April and May were skipped. But the brides who had planned the weddings for June, July and August are still in limbo. They don't know what to do. Is it possible that with a sector vital to the economy such as that of weddings, no measures have been taken by the government so far? " Gianni Molaro is an iconic stylist for southern brides, and not only, since for seven years he has been present with his tutorials on wedding dresses on Rai2 in the television program Detto Fatto. "The government is planning the restart of some productions - Molaro insists - but it should also find solutions now, give guidelines, to allow couples to marry even in a few months". "I just want to remember that the furniture factories, in 2018, had a turnover of 7.5 billion, of which 4 billion in Italy, but it should be considered that 90% of the furniture is purchased by future married couples.
Also in 2018 - he continues - the Italian florists have invoiced 5 billion, mostly from 196 thousand weddings celebrated. But not only that, weddings have always represented an induced activity in which numerous other workers collaborate. There are 700 Italian companies, including small and medium-sized ones, which produce favors, with around 6000 sales points scattered throughout the country, with a turnover of around 800 million euros, with an occupation of around 30 thousand people, while photographers invoice around 400 million euros every year, thanks only to wedding sector ". "Around the orange blossom, in Italy, there are tens and tens of billions of euros and hundreds of workers. Just think of the building industry with plumbers, electricians, blacksmiths, carpenters, painters, and the entire production chain of raw materials. And honeymooners? - asks the stylist - are blocked but could be conveyed, in large part, in our country. And we could help the tourism sector for this year ".
"Or do we want to talk about the jewelry sector? - continues the stylist - there are also beauticians and hairdressers, who mostly invoice for weddings. Finally I add all those who deal with car rental, press for invitations, music for entertainment, animation company, and last but not least the world of ceremony fashion, which in Italy has several billion in turnover. Then there are us, wedding dress and ceremony producers - concludes Molaro - who only ask the government for directives certain for those who are about to get married and for all operators in the sector ". (HANDLE).

Source: ansa

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