While the M6 group announced Tuesday a savings plan of 100 million euros, its competitor TF1 reported on Wednesday performance in the first quarter also impacted by the health crisis, detailing the savings measures it has him also set up. The group was affected from mid-March, recording a 35 million euro drop in advertising revenue over the period (-10%).
Read also: How TF1 will prepare for the start of the new school year
"TF1 reacted quickly by adjusting its costs," said Philippe Denery, deputy general manager of finance and purchasing. In detail, program savings, in the absence of filming capacity, offset this drop by 23 million, "or two-thirds of the shortfall" . Additional savings (travel, miscellaneous expenses) made it possible, on arrival, to contain the drop in operating profit to 42 million, down 33% compared to the first quarter of last year.
The current crisis weighs on advertising but also on
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