These days, Jean Labadie goes out of his house as little as possible. To respect the confinement measures and not to see the Pinocchio posters on the buses and the Morris columns in Paris. A heartbreak for the patron of the Pact, distributor and co-producer of the adaptation of the tale of Carlo Collodi by Matteo Garrone. The film, available as of today on Amazon Prime Video, was due to be released in France at the cinema on March 18, 2020, after a successful career in Italy during the last Christmas holidays. He was promised a great success with us too, driven by the Easter holidays and an enthusiastic press.
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The Pact spent 700,000 euros on an advertising campaign, for a total investment of 1.7 million euros. Jean Labadie resolved to sell the French rights from Pinocchio to the American giant Amazon. He does not disclose the amount of the check, but specifies in Figaro : "We recover our investments without much more, but this allows us to lower our debt.
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