Miocinema.it is born, a virtuous circuit between theater and streaming

(ANSA) - ROME, MAY 06 - The eternal enemies, hall and digital platforms, bury the hatchet and make an alliance.
   At least that's what happens with www.miocinema.it, the first digital platform that focuses on cinema, public and above all quality products. The initiative was presented with a digital conference, by Andrea Occhipintidella Lucky Red, Antonio Medici of Circuito Cinema and GianlucaGuzzo of My Movies. They are the promoters of this initiative which will ensure that from May 18, by clicking on; www.miocinema.it, for example, he will be able to purchase a film awarded in Cannes and released as Les Miserables by Ladj Ly at a cost of 7 Euros and, at the same time, providing his own Cap, to report the reference cinema to which approximately 40% of the ticket will go. In this way, a sort of relationship will be created between the user, the favorite and the platform that can offer, in addition to viewing in theaters (at the reopening); streaming movies, promotions, original content, services, information, master classes, exclusive previews and more. For now, 75 theaters (and not just arthouse ones), equal to 200 screens, have joined the initiative, but the goal is to reach 100 theaters by 18, equal to seven million potential spectators. Clearly for the films released in theaters, miocinema will respect the 105-day window of law, but will instead have the possibility to offer its public, in addition to extra content, auteur films passed at the event, and which have had no chance of finding a distribution (what which unfortunately happens often). After LesMiserables, the platform will offer weekly, After the wedding, The best is yet to come and the latest film by Xavier Dolan, Matthias & Maxime. (HANDLE).